近年来，文化“走出去”已经成为增强我国文化自觉和文化自信、构建大国形象的一项重要政策，我国动画电影票房成绩屡创新高、态势向好。宏观政策支持、互联网技术发展，以及中国文化产业市场的蓬勃发展，为中国文化的全球传播提供了良好契机。中国动画中的文化元素是吸引世界关注的亮点。以神话故事为题材创作的动画电影，创造一定经济利益的同时也让我们找到了我国的文化自信以及文化传播途径。

本研究通过文献梳理发现既往研究往往针对动画电影的电影语言以及其自身特征进行分析。关于动画电影传播效果的研究较少，且多为质化研究。因此，本研究以《哪吒之魔童降世》（下文均称为《哪吒》）为研究对象，从传播效果方面进行量化分析，通过挖掘其影评对传播效果的差异进行研究，从影评中分析观众对于本电影的讨论话题以及其情感倾向等。

国内以豆瓣短评为数据分析的来源，海外以YouTube以及烂番茄（Rotten Tomatoes）的相关评论作为数据分析的来源，对比分析中国动画电影中外传播效果差异。因此本研究获取了自《哪吒》2019年7月点映后至2022年1月54万余条数据，YouTube相关评论5800余条，烂番茄中所有关于本电影的评论165条。在进行了相应的数据获取、数据清洗后对三个平台的数据进行了自然语言分析，分析各平台的宏观话题以及情感倾向。并利用单因素方差分析对聚类话题与情感倾向之间的关系进行了显著性分析。

由此，本研究通过实证研究揭示了中国动画电影《哪吒》在海内外影评真实的话题讨论以及情感倾向的情况。从观影者的角度去分析中国动画电影的传播效果以及中国动画电影的优势。上述研究的发现一定程度揭示了中国动画电影对外传播的真实情况，并实际为动画电影工作者提供一些参考，尤其是动画电影不同话题之间情感倾向的分析。最后，在研究方法层面，本研究挖掘中外影评获取最真实的评价，且相比既往研究中以单一媒体平台为研究对象，本研究以中外媒体平台作为对比具有更广泛的研究意义。基于此，可以观察出受众对于动画电影关注的话题是什么，更喜欢什么话题的内容，以及哪些部分需要精进。本研究以此动画电影为例为中国动画电影和中国动画产业对外传播发展提供了参考与借鉴。

In recent years, cultural "going global" has become an important policy to enhance China's cultural awareness and confidence, and build a strong image of a major country. China's animation film box office performance has repeatedly reached new highs and the trend is improving. Macro policy support, the development of internet technology, and the booming development of China's cultural industry market have provided good opportunities for the global dissemination of Chinese culture. The cultural elements in Chinese animation are the highlights attracting the attention of the world. Animation films with mythical stories as the theme create certain economic benefits, but also let us find our cultural self-confidence and cultural Pathogen transmission.

This study found through literature review that previous studies often analyzed the language and characteristics of animated films. There is relatively little research on the dissemination effect of animated films, and most of it is qualitative research. Therefore, this study takes "Nezha's Demon Child Comes to Earth" (hereinafter referred to as "Nezha") as the research object, and conducts quantitative analysis from the perspective of communication effects. By exploring the differences in communication effects among its film reviews, this study analyzes the audience's discussion topics and emotional tendencies towards this film from the film reviews.

In China, douban short comments are used as the source of data analysis, while overseas comments on YouTube and Rotten Tomatoes are used as the source of data analysis to compare and analyze the differences between Chinese and foreign communication effects of Chinese animation films. Therefore, this study obtained more than 540000 data from the release of "Nezha" in July 2019 to January 2022, more than 5800 YouTube related comments, and 165 comments from Rotten Tomatoes regarding this movie. After the corresponding data acquisition and Data cleansing, natural language analysis is carried out on the data of the three platforms to analyze the macro topics and emotional tendencies of each platform. And a significance analysis was conducted on the relationship between clustering topics and emotional tendencies using one-way ANOVA.

Therefore, this study reveals the real topic discussion and emotional tendency of the Chinese animation film Nezha in film reviews at home and abroad through empirical research. From the perspective of movie viewers, it analyzes the communication effect of Chinese animation films and the advantages of Chinese animation films. The findings of the above research, to some extent, reveal the true situation of the external communication of Chinese animation films, and actually provide some references for animation film workers, especially the analysis of emotional tendencies between different topics of animation films. Finally, at the research methodology level, this study explores Chinese and foreign film critics to obtain the most authentic evaluations, and compared to previous studies that focused on a single media platform, this study's comparison of Chinese and foreign media platforms has broader research significance. Based on this, it is possible to observe what topics the audience focuses on in animated films, what topics they prefer, and which parts need to be refined. This study takes this animated film as an example to provide reference and reference for the external communication and development of Chinese animation's animated film and Chinese animation industry.