在网络科技和数字智能科技飞速发展的今天，无论是手机还是电脑的智能应用程序都深深的影响着人们的日常生活。博物馆采用数字化智能应用程序进行建设和管理是与时俱进的产物，也是顺潮流而上的一种必然选择。在新媒体环境下，博物馆APP产品同质化日益严重，博物馆在进行APP用户界面设计时，对于产品的品牌性体现亟待加强。用户界面是APP与用户间信息交换的载体，通过界面展示让参观者可以全方位的了解博物馆情况，让人们从直观上更容易接受其所展示的内容。因此，对于现代的博物馆来说，将智能化的APP应用到管理当中，使所展示的品牌更加直观化、立体化，并且带有鲜明的识别性，是当今社会的一种新潮流，有效促进了经济和社会效益双提升。 笔者着重针对APP对于现代博物馆发展的影响为主线，从三个部分进行了深入细致的分析研究。一是通过文献资料的整理和归纳，以品牌识别和智能应用程序为主线，着重对相关概念进行了细致深入的分析。二是选取了当下最具代表性的故宫系列APP为研究对象，并通过对博物馆文化和APP界面的特点的分析，总结出具有品牌识别的博物馆类APP用户界面设计的原则，并结合故宫现出品的APP的界面设计进行举例论证其应用价值。三是分析故宫APP用户界面设计的基本构成要素，并提出创新意见，为国内博物馆类APP的用户界面设计的展开提供借鉴和支持。

With the rapid development of network technology and digital intelligence technology, both mobile phones and computer smart applications are deeply integrated into the development of the times and affect people's daily lives. The use of digital intelligent applications for museum construction and management is a product of advancing with the times, and it is also an inevitable choice to follow the trend. Under the new media environment, the homogenization of museum's intelligent application products has become more and more serious, and museums are implementing smart application user interface designers. The user interface is the carrier for information exchange between intelligent applications and users. Through the interface display, visitors can fully understand the situation of the museum and make it easier for people to intuitively accept the content they are presenting. Therefore, for modern museums, applying intelligent applications to management, making the displayed brand more intuitive and three-dimensional, and with clear recognition performance, is a new trend in today's society. Effectively promote the double improvement of economic and social benefits. The author focuses on the main line of the impact of intelligent applications on the development of modern museums, and conducts meticulous analysis and analysis from three parts. The first is to sort out and sum up the literature and use brand recognition and intelligent applications as the main line, focusing on detailed and in-depth analysis of related concepts. Secondly, we selected the most representative series of intelligent applications of the Forbidden City as the research object, and through the analysis of the characteristics of museum culture and intelligent application interfaces, we concluded a user interface design for museum-based intelligent applications with brand recognition. Principles, combined with the design of the interface of the smart app of the current products of the Forbidden City, are used to demonstrate the application value. The third is to analyze the basic elements of the design of the user interface of the smart app of the Forbidden City. Based on research data, the user's problems are analyzed and explained. Problems exist in the design of the user interface of the intelligent app of the Forbidden City, and innovative suggestions are provided for domestic museums. The development of the program's user interface design provides reference and support for greater use of the museum's social functions.