春节作为我国最大型、最重要的传统节日，由大量的仪式环节构成，而贯穿于这些仪式活动中的，是人们对于自然、对于家庭、对于社会等层面的一系列认知与体悟。在进行各类春节仪式的过程中，人们用言行协调着与自然、与家庭以及与社会的关系，实现外在时序与内在情感的新旧更替，安稳度过春节所意蕴的时间节点与心理节点。由此，人们注重春节仪式的参与和传承。近年来，短视频异军突起，其中，使用人群泛化、内容板块多元、生态链路完整的抖音平台，颇有短视频行业龙头之姿，成为春节仪式传播的重要阵地。故本研究以抖音平台为例，对我国春节仪式的短视频传播展开研究。

首先，在明确我国春节仪式及其传播概念的基础上，本文通过梳理春节仪式的历史演变，展现社会的发展与媒介技术的演进几乎同步的历程：在口耳相传的早期社会，人们主要在家庭或家族的范围内进行春节仪式的人际传播；当电视技术取得突破性进展，春节仪式得以通过电视节目向全国人民传播，并催生出“春节联欢晚会”这一具有“新民俗”意义的春节仪式；互联网技术进入我国之后，如种子一般快速生根发芽，为春节仪式传播开辟了更加广阔、开放、互动的空间，而以抖音为代表的新兴短视频平台更是为我国春节仪式的传播开辟了新的传播路径。

其次，以流变的视角审视春节仪式传播的主体属性，理清其中的变与不变：相较于此前的传播媒介，抖音等短视频平台具有创作门槛低、传播速度快、社交互动性强、视听效果鲜明等特点，便于大众以平等的平台用户身份在虚拟空间中生产与传播春节仪式内容，凝聚了大量且活跃的春节仪式传播社群。虽然春节仪式传播主体有了新的面貌和传播方式，但并没有完全掩盖既往春节仪式传播的主体特征。

再次，以流变的视角审视春节仪式传播的内容，总结其中的特征：从家庭传播的言传身教到短视频传播的视听奇观，我国春节仪式传播的仪式内涵不断简化，仪式神圣性日渐弱化，仪式表演也日益个人化。与此同时，大量个体不再受限于传统春节仪式传播的秩序和权威，以极大的自主性与积极性在短视频平台上的趣缘社群中聚集，也丰富了仪式文化的呈现形式，有利于我国春节仪式不断创新发展、绵延生命活力。

接着，基于深度访谈分析春节仪式的短视频传播对抖音用户的意义：抖音为春节仪式的传播创造了相对包容多元的“媒介仪式空间”，用户以发布、点赞、转发、评论等与短视频技术特性紧密相关的媒介互动仪式积蓄“情感能量”，构建情境、分享情感、强化共鸣，共筑起想象中的“共同体”。在春节仪式短视频传播的过程中，平台用户个人需求得以满足，彼此之间的联系也得以强化。

最后，研究发现目前抖音传播春节仪式文化存在困境：用户注意力分散、仪式传播片面化、“共同体”不稳定、资本竞争乱象丛生等等。为此，应该调动个人、平台及社会制度力量，将我国传统节日仪式与现代视听科技紧密联系起来，为构建春节仪式传播的新秩序，凝聚社会和谐稳定的新合力。

As the largest and most important traditional festival in China, the Spring Festival consists of a large number of ritual activities, and throughout these ritual activities, people's awareness and understanding of nature, family, and society are a series of aspects.In the process of carrying out various Spring Festival ceremonies, people use words and deeds to coordinate their relationships with nature, family, and society, achieve the replacement of external timing and internal emotions, and safely spend the time and psychological nodes implied by the Spring Festival.Therefore, people pay attention to the participation and inheritance of the Spring Festival ceremony.In recent years, short video has emerged as a new force. Among them, the Tiktok platform, which uses a wide range of people, diverse content sectors, and complete ecological links, is quite a leader in the short video industry, and has become an important position for the dissemination of the Spring Festival ceremony.Therefore, this study takes the Tiktok platform as an example to study the short video transmission of the Spring Festival ceremony in China.

Firstly, on the basis of clarifying the concept of Spring Festival ceremony and its dissemination in China, this article summarizes the historical evolution of Spring Festival ceremony, showcasing the almost synchronous process of social development and the evolution of media technology. In the early society where word of mouth was passed down, people mainly conducted interpersonal communication of Spring Festival ceremony within their families or families; When television technology made breakthroughs, the Spring Festival ceremony was able to be disseminated to the people of the country through television programs, and gave birth to the "Spring Festival Gala", a Spring Festival ceremony with a "new folk" significance; After Internet technology entered China, it took root as quickly as a seed, opening up a broader, open and interactive space for the spread of the Spring Festival ceremony. The emerging short video platform represented by Tiktok has opened up a new communication path for the spread of the Spring Festival ceremony in China.

Secondly, the subject attribute of the Spring Festival ceremony communication is examined from the perspective of evolution, and the changes and changes are clarified: compared with the previous media, short video platforms such as Tiktok have the characteristics of low creation threshold, fast communication speed, strong social interaction, distinctive audio-visual effects, etc., which facilitates the public to produce and disseminate the Spring Festival ceremony content in the virtual space as an equal platform user, and condenses a large number of active Spring Festival ceremony communication communities. Although the main body of the Spring Festival ceremony has taken on a new look and mode of communication, it has not completely concealed the main characteristics of the previous Spring Festival ceremony dissemination.

Thirdly, from a changing perspective, examine the content of the dissemination of Spring Festival rituals and summarize its characteristics: from the words and deeds of family communication to the audio-visual wonders of short video communication, the connotation of the dissemination of Spring Festival rituals in China is constantly simplifying, the sanctity of the ceremony is gradually weakening, and the performance of the ceremony is becoming increasingly personalized. At the same time, a large number of individuals are no longer limited by the order and authority of traditional Spring Festival ceremonies, and gather in the Quyuan community on short video platforms with great autonomy and enthusiasm. This also enriches the cultural connotation of the ceremony, which is conducive to the continuous innovation and development of China's Spring Festival ceremonies, and extends their vitality.

Then, based on in-depth interviews, we analyzed the significance of the short video communication of the Spring Festival ceremony for Tiktok users: Tiktok created a relatively inclusive and diversified "media ceremony space" for the Spring Festival ceremony, and users accumulated "emotional energy" through media interaction ceremonies closely related to the technical characteristics of short video, such as publishing, liking, forwarding, and commenting, to build scenarios, share emotions, strengthen resonance, and build an imagined "community". During the short video dissemination process of the Spring Festival ceremony, the personal needs of platform users were met, and the connections between them were strengthened.

Finally, the study found that the current Tiktok dissemination of the Spring Festival ceremony culture has difficulties: user distraction, one-sided ceremony dissemination, instability of the "community", chaos of capital competition, and so on. To this end, individuals, platforms, and social institutional forces should be mobilized to closely connect China's traditional festival ceremonies with modern audio-visual technology, in order to build a new order for the dissemination of Spring Festival ceremonies and gather new forces for social harmony and stability.