在日常的社交场合中送礼行为十分普遍，在选择礼品时往往需要结合对自身以及收礼者的综合考虑，收礼者对礼品的评价也会影响到送礼者与收礼者之间的未来关系趋向，所以了解送礼者如何选择礼品是值得讨论的课题。中国的文化背景与西方有明显的不同，中国是集体主义文化社会，而西方是个体主义文化社会，这意味着个体对权力的认知与社会距离的取向在东西方可能存在差异，从而影响到个体的礼品类型选择偏好。礼品的分类方式繁多，本研究将从享乐性与实用性的视角进行研究，享乐性礼物更侧重于满足对方的情感需求，实用性礼物更侧重于满足对方的功能需求。当送礼者为他人送礼时，往往会“对什么人，送什么礼”，而送礼者对自我与他人之间的权力感知会对与他人的交互行为(比如送礼行为)产生影响，进而可能会影响到送礼者的礼品类型选择偏好，送礼者的社会距离感知可能会在其中发挥中介作用。本研究将通过两个研究来探讨送礼者对与收礼者之间的主观的权力感知对于送礼类型选择偏好的影响，以及社会距离在其中发挥的中介作用。

研究一通过测量个体的一般权力感作为稳定特质时对礼物类型选择偏好的关系，同时将送礼者与收礼者之间的权力感差异作为结构变量去操纵，从而判断相对的权力感知对于送礼类型选择偏好的影响。结果发现，控制送礼对象为朋友时一般权力感对于送礼者的礼品类型选择偏好不产生影响，但是相对的权力感知会对送礼类型的选择偏好产生影响。当送礼者认为自身的权力感知高(vs.低)于收礼对象时，倾向于送出实用性礼物(vs.享乐性礼物)。

研究二通过回忆启动的方式对被试的权力感进行操纵，之后让被试在享乐性礼品和实用性礼品中做出倾向性的选择，研究结果发现，当送礼者产生的权力感知比收礼对象更高(vs.低)时，倾向于送出实用性礼物(vs.享乐性礼物)，社会距离在其中起到了中介作用。

通过两个实验，证明了送礼者在挑选礼物的过程中会考虑到自己与收礼对象的权力感差异从而进行不同类型的礼物选择。

Gift-giving behavior is very common in daily social occasions. When choosing gifts, it is necessary to combine the comprehensive consideration of oneself and the recipient. The recipient's evaluation of gifts will also affect the future relationship trend between the giver and the recipient. The cultural background of China is obviously different from that of the west. Individuals' cognition of power and orientation of social distance may be different in the east and the west, thus affecting their preference of gift types. This study will study from the perspective of hedonics and utilitarianism. The hedonic gift is more focused on satisfying the emotional needs, while the utilitarian gift is more focused on satisfying the functional needs. The giver’s perception of power will influence the interaction to others such as gift-giving, and social distance perception may play a role of mediation in it.

In study 1 the sense of power was measured as a stable trait variable, then we manipulated the power as a structural variable to know the gift type selection preference. The results showed that the general power had no effect on the gift-type preference, but the relative power had an effect on the gift-type preference. Individuals tended to give utilitarian gifts (vs. hedonistic gifts) when they thought their perception of power was higher (vs. lower) than that of the recipient.

Study 2 through recall method manipulating the power, then we let the participants make choice between hedonic gifts and utilitarian gifts. the results showed that when the giver’s power was higher (vs. lower) than receiver, individual tended to give utilitarian gift (vs. hedonic gift), in which social distance played an intermediary role.

Through two experiments, it has been proved that the gift-giver would consider the relative power between oneself and the recipient so as to make different kinds of gift choices and social distance perception played a role of mediation in it.