本论文主要论述了商业广告的翻译原则和翻译策略。商业广告在人们的生活中随处可见，它覆盖面广、影响范围大，语句有自己的特色。好的商业广告可以为生产商和广告商带来巨大的收益。商业广告还在社会中扮演着十分重要的角色，因为它有市场营销的作用，沟通交流的作用，经济作用，社会作用以及激励作用。在经济全球化迅速发展的今天，商业广告的翻译显得尤为重要。众所周知，广告的作用对象是“人”。本论文在通用翻译理论的基础上，结合一些真实的商业广告案例，并阐述归纳翻译实践中常采取的翻译策略，以期为儿童广告、女性广告、男性广告三类商业广告的翻译提供指导性意见。 本篇论文由五部分组成。 第一部分介绍了商业广告在现代社会中的重要性。第二部分对商业广告的概念、作用、特征等进行阐述。第三部分归纳总结了翻译中的常见失误以及一些通用的翻译理论和策略。在第四部分，论文分类列举了真实的商业广告翻译实例，分析了三类商业广告的翻译策略。最后，为全文做总结。

This paper mainly discusses the principles and strategies of business advertisement (BA) translation. BAs are common in our daily life, and both Chinese and English BAs have their own features. A successful BA will bring great profits for manufacturers and advertisers. BA also plays a significant role in reflecting and shaping our society because they have marketing function, communication function, economic function, social function, and inspiration function. With the globalization of world trade, translation of BAs becomes more and more important. As we all know, the target of BAs is human being. Therefore, this paper aims at elaborating some practical and most used strategies with real examples to provide some guidance to translation of BAs for children, BAs for females, and BAs for males. This paper is composed of five chapters. In the beginning, this paper generally introduces the importance of BAs in modern society. Then, it discusses the basic conceptions, functions and features of BAs. Next, it analyzes the common errors in BA translation and summarizes some translation principles. In the fourth part, this paper explores in details the strategies of translating three categories of BAs. Finally, the conclusion part summarizes what has been discussed in the thesis.