驰名商标是商标的一种特殊形式，蕴含着巨大的经济价值，随着国际贸易的发展，驰名商标的侵权现象也频频发生，严重损害了驰名商标所有人和消费者的利益，也扰乱了市场的正常秩序。因此，驰名商标的特殊保护也成为商标国际保护中的一个热点问题。本文旨在探讨驰名商标的特殊保护问题，通过对驰名商标侵权案例的分析，结合有关驰名商标特殊保护的国际条约以及有关国家对驰名商标特殊保护的主要经验，深入分析驰名商标特殊保护的实现途径。并从贸易实务的角度出发，对贸易商在对外贸易中应对驰名商标侵权行为提出一些建议。本文包括四个部分。第一部分对驰名商标进行概述。从驰名商标的界定、种类入手，对驰名商标的内涵作总体论述。第二部分是驰名商标侵权现状综述。介绍当前驰名商标侵权行为的几个主要类型，包括淡化、假冒与反向假冒、抢注等。本部分将结合具体案例，力求通过理论结合实际的分析方式对驰名商标的侵权行为进行较为全面的阐述。第三部分从立法角度入手，探讨驰名商标特殊保护的现状。首先，通过对保护驰名商标的国际公约的分析，了解国际上驰名商标保护的发展状况。其次，详细分析驰名商标特殊保护的实现途径，从具体条文入手深入分析如何对驰名商标展开保护。最后，选取美国保护驰名商标的司法经验进行探讨，并总结一些值得参考借鉴的经验。第四部分是对策建议。主要结合国内贸易商的具体情况，从贸易实务、司法实践的角度入手，探讨如何预防驰名商标侵权行为，同时对侵权后的救济措施提出一些建议。

Well-known trademark is a special form of trademark contains huge economic value. With the development of international trade, well-known trademark infringement occurs frequently, which not only does lots of harm to the well-known trademark owners and consumers, also disturbs the whole market. Therefore, the special protection of well-known trademarks has become a hot issue in the international protection of trademarks.This thesis aims to study the special protection of well-known trademarks. I want to make a deep research on international treaties relating to well-known trademarks and the examples of special protection. Further more, I will give some advice to traders on how to protect well-known trademarks. The main body of the thesis includes four parts.PartⅠis the general description of well-known trademarks. I will discuss the concept and category of well-known trademarks.PartⅡis the study about the phenomenon of well-known trade mark infringement. I will use some representative cases to introduce several major types of violations, including dilution, counterfeiting, and reverse passing off, etc.Part Ⅲ is an in-depth study of the special protection of well-known trademarks in the legislative point of view. First, I will introduce the international treaties on well-known trademark protection. And then, I will make a detailed analysis about the implementation of the special protection. Finally, I will conclude some experiences through the judicial practice of the United States.Part Ⅳ discusses how to prevent and avoid well-known trademark infringement in view of law and practice. And in the aspects of traders, the corresponding countermeasures and suggestions are put forward for the risk prevention of well-known trademark infringement.