我们身处于媒介融合的大环境下，媒介的高度融合是当前媒介发展的大势所趋，在这 样一个充满机遇和挑战的媒介融合大时代，纪录片如何在新的媒介环境下传播和发展，生 产和传播特征呈现出哪些变化，我们如何去把握这些新的变化，为纪录片发展所用，这是 个很具有理论和现实意义的话题。 当前由于新媒体的冲击，传统电视行业面临巨大挑战，但互联网上播映的纪录片内容 大多仍源自电视，以此为契机，促进电视与新媒体形成传播链上的融合，同时培育出尤其 是新媒体类纪录片在媒介融合环境下可持续发展的传播生态，对于中国纪录片生存与持续 发展具有不可小觑的意义。 在媒介融合浪潮下，纪录片从内容到传播的各个链条其实发生了很大的改变。在传统 媒体时代，电视媒体和纸媒牢牢把控传播的话语权，大众的声音和表达方式严格被“把关”， 但是新媒体时代受众的声音可以通过各种渠道传递出来，传统媒体的话语权受到了强烈的 冲击，媒体传播方式和话语表达方式也得到了重塑，这其实是媒介环境的重大变革。新的 传播语境不仅仅影响媒体传播的方式和话语表达方式，也对媒体内容生产和传播提出了新 的要求。将纪录片放在媒介融合的语境下探讨，实际在很大程度上是探讨纪录片的新媒体 化，或者说是融媒体时代纪录片的网络化生存发展问题。而纪录片在当前媒介环境下的内 容样态和传播模式变革，很大程度上是基于互联网传播特性而生成。因此，本文将这种媒 介融合语境下新媒体纪录片的传播特质统称为“网络化”，本文主要是想从这个层面切入， 对新媒体纪录片的网络化传播模式和特点做出探讨，并提出针对性的发展对策。 文章共分为四个章节: 论文第一章为绪论，对本文的研究背景、国内外文献综述、研究方法进行了梳理总结。 论文第二章对媒介融合的定义及其媒介融合时代呈现出的新的传播特点进行了归纳 分析。在媒介融合时代，各种媒介呈现多功能一体化的趋势。不同的媒介传播平台熔融共 生，在各自的领域以不同的方式传递信息，不同媒介之间的分工不像传统媒介那样各自为 政，开始走向融合，新技术赋能下的融媒体传播开始呈现出协同化、交互化;即时化、碎 片化;个性化、圈层化等特征。 论文第三章是本研究的核心章节，主要从“传播主体-传播内容-传播平台-传播对 象”的经典传播学框架出发，探讨媒介融合视阈下新媒体纪录片的“网络化”传播变革特 征，并结合相关最新个案进行分析，提出了系统性的经验性总结。 论文第四章是对融媒体时代新媒体纪录片的网络化传播策略进行了探讨。 I 纪录片在传播的过程中能够更好顺应时代的潮流，能够更好适应市场化的需求，就必 然顺应新的媒介环境，在传播和内容模式上加以改变。探索新媒体纪录片在媒介融合时代 生存发展的成功经验和策略，是本文论述的核心所在。

We are in the environment of media integration, and the high integration of media is the general trend of the current media development. In such an era of media transmission that’s full of opportunities and challenges, and how to spread and develop documentaries in the new media environment? It is a topic of theoretical and practical significance that what changes are present in production and communication characteristics and how do we grasp these new changes and be used for the development of documentaries. At present, due to the impact of the new media, the traditional television industry is in a state of crisis, but most of the documentaries broadcast on the internet still come from television, so as to promote the integration of television and new media in the communication chain. At the same time, it is of great significance for the survival and sustainable development of Chinese documentaries to cultivate the communication ecology of the sustainable development of new media documentaries, especially in the environment of media transmission. Under the wave of media convergence, the documentary from the content to the dissemination of each chain has actually changed a lot. In the era of traditional media, television and paper media firmly "guard" the voice of the public and the way of expression, but the voice of the audience in the new media age can be transmitted through various channels. The traditional media's right to speak has been strongly impacted, and the media communication mode and the way of speech expression have also been reshaped, which is actually a major change in the media environment. The new communication context not only affects the way of media communication and discourse expression, but also puts forward new requirements for the production and dissemination of media content. The discussion of documentary in the context of media transmission is, to a large extent, the new media of documentary, or the problem of network survival and development of documentary in the age of media. In the current media environment, the content pattern and transmission mode of documentary film is largely based on the characteristics of internet communication. Therefore, in this paper, the communication characteristics of new media documentaries under this kind of media transmission context are III collectively called "net biochemistry". The main purpose of this paper is to probe into the mode and characteristics of the new media documentary films' dissemination on the Internet, from this level to discuss the communication mode and characteristics of the new media documentaries. And put forward targeted development countermeasures. The article is divided into four chapters: The first chapter is the introduction, which summarizes the research background, domestic and foreign literature review as well as the research methods. In the second chapter, the definition of media transmission and the new communication characteristics presented in the age of media transmission are summarized and analyzed. In the era of media integration, all kinds of media present the trend of multi-function integration. Different media communication platforms melt in symbiosis, in their respective fields to transmit information in different ways, the division of labor between different media is not like the traditional media in the same way as before, and began to move towards integration. The communication of transmission media under the power of new technology begins to show co-assimilation and interactivity. And features such as instance, fragmentation, personalization as well as circle stratification. The third chapter is the core chapter of this study. From the classical communication framework of "Communication subject-Communication content-Communication platform-Communication object", this paper discusses the characteristics of "net biochemistry" communication reform of new media documentaries from the perspective of media transmission. And combined with the latest case analysis, put forward a systematic summary of experience. Finally, this paper discusses the network communication strategy of new media documentaries in the transmission media era. Documentaries in the process of communication can better adapt to the trend of the times, better adapt to the needs of the market, it is inevitable to adapt to the new media environment, in the dissemination and content of the mode to be changed. It is the core of this paper to explore the successful experiences and strategies of the survival and development of new media documentaries in the age of media transmission.