数字化运动媒介的发展，鼓励5G建设“全民健身”，及《健康中国2030、规划纲要》等政策的发出，进一步促进了运动类应用软件的涌现。随着科技的不断发展，数字化运动在大学生体育锻炼中的作用越来越受到关注。教育改革的推进以及大学生体质健康下降的问题，培养大学生体育锻炼习惯成为一个重要的话题。网络传播在大学生养成锻炼行为习惯方面确实扮演着重要角色。随着数字化技术的发展，运动媒介如健身软件、社交平台和健康网站等已成为大学生进行体育锻炼的重要工具。

本研究采用了文献资料法、问卷调查法、数理统计法对大学生使用了《数字化运动媒介对大学生体育锻炼兴趣及锻炼习惯的影响》进行测量，对回收的问卷使用SPSS24.0插件进行数据分析。本研究以：北京师范大学、北京航空航天大学、中央民族大学等高校为例由：大一、大二、大三、大四年级为调查对象。共发放130份问卷，回收124份。本文从大学生对体育锻炼的认知频率、态度、目的、项目和组织形式、以及阻碍大学生体育锻炼的因素为前提，研究大学生使用运动媒介后对体育锻炼的情况、行为以及兴趣的影响进行分析。了解大学生体育锻炼的行为与使用运动媒介进行体育锻炼的现状，探索运动媒介对大学生体育锻炼行为和兴趣养成影响，在调查研究的基础上结合数字化运动媒介使用情况提出促进大学生体育锻炼兴趣及习惯的合理建议。

研究结论如下：1、大学生坚持体育锻炼的频率高，主要目的是为了增强体质、增进健康，缓解学业压力，阻碍大学生体育锻炼的原因在于学习和工作任务重，没有时间和兴趣和充足的体育知识以及专业的指导教练，内容过于单一。2、大学生积极利用运动媒介有利于加深他们对体育知识和身体健康的认知，通过这一途径，他们能够获取广泛丰富的体育知识。3、利用运动媒介独特的功能，使大学生对体育锻炼产生了兴趣，在锻炼的同时不受外界的影响起到了积极作用。4、体育运动媒介，在推动大学生参与体育锻炼方面发挥了关键作用，通过提供多样功能和选择，这些软件帮助大学生摆脱传统单一、简单的自行锻炼方式，激发了他们对体育锻炼的热情。

建议学校加强体育社团或体育的组织活动正确的使用和推广运动媒介的功能，积极的引导更多的大学生接触到运动媒介，在校园内营造浓厚的体育氛围，为学生创造良好的锻炼环境，帮助其养成积健康的体育锻炼习惯，培养终身体育锻炼意识。

The development of digital sports media, the promotion of 5G "national fitness", and the issuance of "Healthy China 2030, Planning Outline" have further promoted the emergence of sports application software. Indeed, with the continuous development of science and technology, the role of digital sports in college students' physical exercise has attracted more and more attention. The promotion of educational reform and the decline of college students 'physical health make how to cultivate college students' physical exercise habits become an important topic. Network communication does play an important role in college students' formation of exercise behavior habits. With the development of digital technology, sports media such as fitness software, social platforms and health websites have become important tools for college students to conduct physical exercise. The effect of network communication on college students to develop exercise behavior habits. In this study, the literature data method, questionnaire survey method and mathematical statistics method were used to measure the influence of digital sports media on college students' physical exercise interest and exercise habits, and the SPSS24.0 recovered questionnaire was used for data analysis. This research takes: Beijing Normal University, Beijing University of Aeronautics and Astronautics, Minzu University of China, three universities as examples: freshman, sophomore, junior, senior, senior and master students. A total of 130 questionnaires were distributed and 124 questionnaires were collected. From the premise of the cognitive frequency, attitude, purpose, project and organization form, and the factors, project and organization form of physical exercise. To understand the behavior of college students 'physical exercise and the status quo of using sports media for physical exercise, explore the influence of sports media on the physical exercise behavior and interest of college students, and put forward reasonable suggestions to promote the interest and habit of college students' physical exercise based on the use of digital sports media. The research conclusions are as follows: 1. The frequency of physical exercise is low, the main purpose is to strengthen the body, relieve academic pressure, hinder exercise is learning tasks, no interest.2. College students' active use of sports media is conducive to deepening their cognition of sports knowledge and physical health. Through this way, they can obtain extensive and rich sports knowledge.3, the use of the new function of sports media, so that college students have an interest in physical exercise, has played a positive role in physical exercise without external restrictions.4. Sports media plays a key role in promoting college students to participate in physical exercise. By providing a variety of functions and choices, these software helps college students to get rid of the traditional single and simple way of self-exercise, and stimulates their enthusiasm for physical exercise. The following suggestions are made for the research conclusions; 1. The school fully allocates and uses each period for physical exercise, and encourages students to watch relevant books, videos and news, so as to enhance the understanding of the importance of physical health and the benefits of physical exercise habits.2. In order to enhance the enthusiasm of students to participate in sports, the school should increase the publicity and promotion of sports media in the campus, link it with students' sports performance, and skillfully into the physical education classroom teaching, so as.