在全球化的进程中，各国之间的贸易冲突随着国际贸易的快速发展而日益频繁。并在国际贸易领域当中，东南亚国家占的比例也越来越多。还有在国际贸易中要考虑很多东西，像汇率、质量、运输等的一系列问题，但这一系列问题中轻易会忽略掉的就是文化因素。文化会影响着每个人的或每个国家的价值观和行为规则。也可以说，出口贸易之前文化是一定要考虑的因素。而且东南亚国家来说，有很多种族，宗教也比较多。因此向东南亚进行贸易时应该要做的是，尊重不同文化特色和价值，以及要加强文化的理解。这样会促进与东南亚国家贸易的良好的发展。

In the process of globalization, the rapid development of international trade has led to frequent trade conflicts between countries. In addition, South East Asian countries are also getting more dominant in the field of international trade. Issues such as exchange rate, quality and transportation among few questions to consider when it comes to international trade. Yet, in the midst of all these, cultural aspect is one area that is often overlooked. Culture affects everyone and every country’s values and rules of conduct. In other words, cultural issues need to be taken into consideration before exporting goods, especially when it comes to South East Asian countries, where many are multi-cultural and multi-religion. Hence to ensure smooth development in trade with South East Asian countries, it is essential to respect and understand this unique culture.