商标抢注问题一直是社会焦点问题之一，而商标权注册取得制度下对未注册商标的忽略是导致此现象层出不穷的原因之一。商标制度要保护的对象绝非单纯的标志本身，而是商标使用人苦心经营营造的商誉。如果仅因没有注册就不对这些蕴含无数汗水凝结的商誉的商标进行保护，任其被恶意抢注，将会引起商标管理秩序的混乱、严重损害市场诚实信用机制，故对未注册商标的保护必须提上议程。我国对未注册商标的保护的规定零星散见于《商标法》、《反不正当竞争法》中，总体而言已经形成了一套保护制度，但是仍存在许多问题：某些要点仍存在含糊之处，甚至存在违背法理、法条适用不清的情形。解决这一问题的最好方法是通过对未注册商标进行类型化保护而形成体系化。具体而言，是将未注册商标分为普通未注册商标、未注册驰名商标、特殊关系下的未注册商标而进行保护。

The issue of trademark squatting has always been one of the focal issues in society.The object of the trademark system is not simply the mark itself, but the goodwill created by the users of the trademark.If these trademarks containing numerous sweat condensation are not protected just because they are not registered and allowed to be vilified, it will cause confusion in trademark management order and seriously damage the market honest and credit mechanism.Therefore, the protection of unregistered trademarks must be put on the agenda.China's provisions on the protection of unregistered trademarks can be found sporadically in the Trademark law and the Anti-unfair Competition law. Generally speaking, a set of protection system has been formed, but there are still many problems: some key points are still ambiguous, and even some laws and regulations are not applicable.The best way to solve this problem is to systematize the unregistered trademark through the typed protection.To be specific, unregistered trademark is divided into ordinary unregistered trademark, unregistered well-known trademark and unregistered trademark under special relationship for protection.