数字经济的快速发展促使经济结构发生转型。传统的生产方式和商业模式正在被数字化、网络化、智能化的新业态所代替。这种转型不仅提高了生产效率,还催生了新的商业模式和市场机会。随着互联网和5G技术的飞速发展，数字化转型正在深刻改变当今企业运营和竞争的方方面面。企业创建、控制和存储的数据量正在不断增长,数据已经成为企业、政府和个人的重要资产。数据的泄露、被篡改或丢失，不仅可能导致经济损失，还可能涉及隐私泄露和安全问题，甚至 对社会稳定和国家安全产生影响。数字经济的发展离不开数据安全的保护，加快推动数字经济可持续发展，必须维护和保障好数据安全，加快提升数字技术核心技术的研发和网络监管能力，共建数据安全新态势，为数字经济的发展保驾护航。本文以 Y 公司为例，研究其数据安全产品营销策略存在的问题和不足，旨在为其提供营销策略方面的优化建议。本文基于营销 4P 理论模型，结合 PEST 分析和 SWOT 分析，对 Y 公司的数据安全产品营销策略展开深入研究。借助 PEST 分析法，剖析了数据安全产品目前的市场环境，包括政策、经济、技术、 社会四个方面；借助SWOT分析法，剖析了Y公司所处的竞争环境以及自身的优势与劣势，同时进一步借助营销4P理论模型分析Y公司目前数据安全产品营销策略的现状，并结合问卷调查和深度访谈的数据，对 Y 公司数据安全产品在营销方面存在的问题和原因进行分析和总结，揭示了 Y 公司在数据安全产品营销策略上存在的多个问题，例如产品市场定位宽泛、定价偏高、渠道结构单一以及促销手段单一等，并进一步追溯了这些问题的根源，包括对客户需求理解不足、对竞争环境认识浅薄、缺乏渠道管理经验以及促销策略过于保守等。本文最终从 产品、价格、渠道和促销这四个方面，为Y公司提出了一套数据安全产品营销策略的优化方案，旨在帮助Y公司提升数据安全产品的市场规模和竞争力的同时，推动数字经济的安全、健康和快速发展。

The rapid development of the digital economy has prompted a transformation in economic structure. Traditional production methods and business models are being replaced by new forms of business that are digitalized, networked, and intelligent. This transformation has not only increased production efficiency but also given rise to new business models and market opportunities. With the rapid advancement of the Internet and 5G technology, digital transformation is profoundly changing every aspect of how businesses operate and compete today. The volume of data created, controlled, and stored by enterprises is continuously growing, making data an important asset for businesses, governments, and individuals. Data breaches, tampering, or loss can lead to economic losses and may involve privacy leaks and security issues, even impacting social stability and national security. The advancement of the digital economy cannot be achieved without ensuring data security. To accelerate the sustainable development of the digital economy, it is essential to maintain and ensure data security and cybersecurity, to enhance the research and development of core digital technologies, and to improve network supervision capabilities. Together, we must build a new situation for data security and cybersecurity, safeguarding the development of the digital economy. Taking Company Y as an example, this article studies the problems and deficiencies in its data security product marketing strategy, aiming to provide optimization suggestions for its marketing strategy. Based on the 4P theory of marketing, combined with PEST and SWOT analyses, this paper conducts an in-depth study of Y Company's data security product marketing strategy. With the assistance of PEST analysis, the current market environment for data security products, including policy, economy, technology, and society, is examined. With the help of SWOT analysis, Company Y 's competitive environment and its strengths and weaknesses are dissected. Furthermore, using the 4P theory model, the current status of Company Y 's data II security product marketing strategy is analyzed. Data from questionnaire surveys and in-depth interviews are used to analyze and summarize the problems and causes in Company Y 's marketing of data security products, revealing multiple issues such as too broad market positioning, inappropriate pricing, limited marketing channels, and insufficient promotional activities. The root causes of these problems are further traced back to a lack of understanding of customer needs, superficial recognition of the competitive environment, a singular marketing approach, and overly conservative promotional strategies. Finally, this paper presents a set of optimization plans for the marketing strategy of Company Y's data security products from four perspectives: product, price, channel, and promotion. The purpose of this article is to assist Company Y in expanding the market size and enhancing the competitiveness of its data security products, while simultaneously promoting the safe, healthy, and rapid development of the digital economy.