时下，伴随着数字网络技术日新月异的强势发展，人们的生活方式已经悄然发生改变。其中，用户阅读方式和消费渠道的转移，导致有着百年历史的出版业传统流程与商业格局面临了严重的威胁，尤其是报纸、期刊和图书的纸质出版物。出版业的改变不能仅停留在全环节的信息管理和内容制作的技术应用上，而是以人性化需求为主导的分析视角来探讨出版业转型的路径和突破口，提示出版业在网络环境下的资产重组、行业协作、内容开发等实施细节上的设计，本文理论为支撑与案例为佐证的结合研究，给出版业在产业升级上带来全新的思考方向。本文认为，技术的不断成熟发展已经不是出版业转型主要考虑的因素，而人类随着技术不断迁移的文化消费方式，将其运用到出版业的生态商业模式的研究设计中来，才是探索出版业如何找准出路的根源所在，也是本文研究的主要线索。因此，本文首先根据文献研究的方法，对文化消费概念、范围和特征进行了界定。结合调查问卷，从用户对文化消费中不同内容体验的价值感受，对消费渠道的转移成本、偏好因素和未来走向进行了研究分析。及通过对国内外出版业转型过程中的现状、问题进行了理性的归纳梳理，进而试探性地以大众出版、专业出版和教育出版为基底，总结出版业在未来发展中的具体对策。

Time is always changing, history is always in progress, mankind has always evolving. The new media is represented by internet media developing in full swing, the new tech represented by digital & internet technology, the terminal devices which are represented by PC & mobile, and the social media represented by Weibo and Wechat……have penetrated into all parts of life, even change our behaviors . Meanwhile the traditional media which as newspaper, periodicals and books are suffering a unprecedented long winter. The ecological pattern of traditional publishing media is change under the strong positive impact and challenges.The famous quotation, Standing on the mouth of Typhoon, even a pig could fly”, said by Jun Lei, the founder of XiaoMi, sounds a little bit exaggerated, but as the man who is pulling down the stone from the top of the mountain, he is changing the traditional mobile industry from R&D, manufacture, to market successfully by a powerful internet thinking. It’s an inevitable demand that analyzing the cultural consumption pattern moreover researching a series of problem-solving approach during the new media era.In this paper, on the basis of analyzing, both the big data published by domestic & foreign research institute and specific issues that traditional press facing, combined with consumer psychology, communication theory, summarizing and interpreting the future of traditional press. Such as: the management system innovation, the innovation of content presentation-way, the innovation of media-using and the innovation of professional training etc. Adapting to be matched in all directions, and launching the feasibility proposals on both development strategy and implementation details according the tendency of new media era combined with human consumption psychology.