通过丰富的教学资源、全新的沟通机制和教学结构，在线教育正在改变人们的学习习惯，而企业的在线教育占据了其中的重要环节。受限于对教育的理解，目前国内企业在线教育并没有成型的商业模式。 本研究针对国内混沌的企业在线教育的生存模式现状，根据在线教育产业链以现代教学系统特点，对在线教育产品进行形态分析，并结合亚历山大•奥斯特瓦德等人提出的商业模式要素，将在线教育产品形态进一步细分，构建出在线教育商业模式框架。 进一步结合国内市场现有在线教育案例成败特点和市场规律，对该商业模式框架的稳定性和合理性进行详细分析。进而综合分析总结国内现有在线教育产品的现状和潜力，为市场在线教育提供明晰、稳定的参考框架。

Online education is changing people’s learning habit by providing abundant instructional materials,new coping mechanism,teaching structure,and what companies provide take up an important part in online education.However, limited by understanding of education,there isn’t shaping business model in civil market about online education. This study is aiming at current chaotic survival mode of civil market. It will be on the basic of online education industrial line and feature of modern instructional system to analysis the form of online educational product , and combines business model elements came up by Alexander Osterwalder to further detail online educational product and companies, to build a framework of online educational business model. What’s more ,this study will combine current civil online educational case’s success or failure and market regulation to analysis stability and reasonability of this framework to have a further analysis by synthesis about civil online educational market and its capacity to provide a clear and stable reference framework for online educational market.