消费者的囤积行为在疫情时一度成为社会热点，个体热衷于“囤货”、商家热衷于“稀缺营销”。因此，本研究基于稀缺情境来探讨感知稀缺性对消费者囤积行为影响的发生机制，检验稀缺归因的中介作用和自我控制的调节作用。

研究1通过Credamo招募有效被试608人，采用相关研究的方法检验了感知稀缺性与囤积行为的关系。结果发现，感知稀缺性与消费者的囤积行为有显著的正向关系，稀缺归因在其中起到中介作用。

研究2通过Credamo招募有效被试363人，采用回忆自身商品稀缺经历为操纵方式，检验感知稀缺性对囤积行为的影响机制。结果发现，在感知稀缺性对囤积行为的影响中，稀缺归因具有中介作用，自我控制具有调节作用，具体来说，在高自我控制的个体中，感知稀缺性对稀缺归因的影响程度更高。

研究3通过Credamo招募有效被试397人，采用想象限时促销购买为操纵方式，检验感知稀缺性对囤积行为的影响机制。结果发现，感知稀缺性对囤积行为的影响中，在高自我控制的个体中，稀缺归因具有中介作用，感知稀缺性越强，稀缺归因倾向越强，囤积行为越强。

本研究通过三项子研究，发现了感知稀缺性对囤积行为具有显著的正向预测作用，稀缺归因在其中起到中介作用，自我控制对感知稀缺性和稀缺归因的关系起到调节作用。

During the pandemic, consumer stockpiling behavior became a social focal point, with individuals eagerly stockpiling goods and businesses keen on 'scarcity marketing'. Consequently, this research explores the mechanism by which perceived scarcity influences consumer stockpiling behavior, examining the mediating role of scarcity attribution and the moderating role of self-control, based on the context of scarcity.

Study 1, by recruiting 608 valid subjects through Credamo and employing correlational research methods, examined the relationship between perceived scarcity and stockpiling behavior. The findings indicate a significant positive correlation between perceived scarcity and consumer stockpiling behavior, with scarcity attribution playing a mediating role. Study 2 involved 363 valid subjects recruited through Credamo, and employed a recall of personal product scarcity experience as a manipulation method to investigate the mechanism of perceived scarcity's impact on stockpiling behavior. The results demonstrate that scarcity attribution serves as a mediator in the influence of perceived scarcity on stockpiling behavior, with self-control having a moderating effect. Specifically, in individuals with high self-control, the degree of impact of perceived scarcity on scarcity attribution is higher. Study 3, recruiting 397 valid subjects through Credamo and using imagined limited-time promotional purchasing as a manipulation method, examined the mechanism of perceived scarcity's effect on stockpiling behavior. The findings reveal that in individuals with high self-control, scarcity attribution plays a mediating role in the influence of perceived scarcity on stockpiling behavior. The stronger the perceived scarcity, the stronger the tendency towards scarcity attribution and stockpiling behavior.

Collectively, these studies found that perceived scarcity significantly positively predicts hoarding behavior, with scarcity attribution serving as a mediator and self–control moderates the relationship between perceived scarcity and scarcity attribution.