在互联网+这一大环境到来之时，学校这一个社会重要组成环节需要有所突破。学校微信公众号在此时如雨后春笋般破土而出。学校微信公众号定位其实就是一张具有多种功能的互联网新名片。学校体育部门单独运营一个公众号在海淀区尚属个例，北京市海淀区太平路小学体育组于2017年11月由笔者主导建立了学校体育组专属公众号。公众号实行组长负责制。内容包括学生体育赛事、体育教学研究、体育知识普及、教师风采、微课等。在近两年的运营时间里，已取得一些成果。本文希冀以北京市海淀区太平路小学2019级一年级为例，探讨学校体育组微信公众号对学生的跳绳项目认知与参与行为的影响。具体而言，即体育组微信公众号对于影响家长了解国家学生体质健康标准，跳绳运动认知、参与，跳绳体育器材选择等认知以及学生跳绳成绩的作用。微信公众号前、后测问卷即从家长了解国家学生体质健康标准，跳绳运动认知、参与，跳绳体育器材选择、对学生成绩了解等方面展开。并通过设置实验组（体育认知获得是通过关注体育公众号文章）与对照组（体育认知获得不是通过关注体育公众号文章），结合问卷调查结果、访谈内容与跳绳成绩方面比较实验组与对照组。得出3点结论：体育组微信公众号促进家长与学生认知运动与行为改善；体育组微信公众号对学生具有激励作用；家校沟通是学生体育成长的关键。并提出3条建议：体育组微信公众号推文应具专业性、专注性、独特性；应保持学生在体育组微信公众平台的主体角色，应进一步增强家校沟通力度。

When the Internet plus environment comes, schools need to make breakthroughs in this important social link. The WeChat official account of school broke out like bamboo shoots after a spring rain. The WeChat official account is actually a new internet name card with many functions. The official account of official operation of the school sports department is still in Haidian District. In November 2017, the sports group of Taiping Road Primary School in Beijing, Haidian District, was established by the author, and the school's official account was set up. The official account is the responsibility system of the public number. The content includes students' sports events, sports teaching research, sports knowledge popularization, teachers' demeanor, micro class, etc. In the past two years, some achievements have been made. In the first grade of grade 2019, Taiping Road Primary School in Haidian District, Beijing, this paper aims to explore the influence of WeChat official account (the cognition and behavior of parents jumping rope project) to the cognition and behavior of rope skipping students. The specific research ideas are to explore the role of WeChat official account of sports group in influencing the understanding of national students' physical health standards, skipping sports cognition, participation, rope skipping sports equipment selection and students' Skipping results through literature, experiment and questionnaire survey. The name of WeChat official account was used to survey students' names and parents' sports cognition knowledge (around the national physical fitness test standard). The questionnaire was used to identify students' name, parents' sports cognition knowledge (around national physical fitness test standard) and sports cognition acquisition method during the semester. The recognition of sports cognition was divided into two groups by focusing on official account of sports and not by sports group WeChat public articles. Then the children were divided into experimental group and control group. Parents of the official account were selected as the control group. The first test scores of the physical education teachers were compared between the two groups in the first time of the semester. The difference between the two groups of rope skipping results was compared between the two groups, and the difference of rope skipping results between the experimental group and the control group was explored. The first grade is 3 points: the WeChat official account is the platform for parents to understand sports information. The first grade students skip rope performance changes with time, time is the main factor, and the WeChat official account of sports group has an incentive effect on students. 3 suggestions are put forward: parents should intervene in the growth of students' Sports in advance; the information of WeChat official account should be professional, focused and unique; and the role of students in the WeChat public platform of sports group should be maintained.In the new era, the establishment of special public platform number of school sports is a new attempt of school PE teachers and a new platform for improving students' physical health, family sports concept and lifelong sports awareness.