数字出版代表着世界出版业未来发展的方向和潮流，被称为是“出版革命的第三次浪潮”。对传统出版社而言，如何充分利用数字技术来实现发展是一个具有现实意义的课题，同时，探求适合传统出版社的数字出版模式也是其实现向数字出版转型的重要途径之一。本文通过对数字出版定义、特点以及传统出版社的数字出版发展历程进行分析，论述了传统出版社发展数字出版的必要性及其发展过程中遭遇的瓶颈，然后从可行性、内容资源、模式问题等角度论述了专业出版和教育出版的不同数字出版模式，最后对传统出版社发展数字出版进行了展望。

Digital Publishing is the direction and trend of the world's publishing industry. It is known as "the publication of the third wave of revolution" .For traditional press, it is a subject of practical significance to make the full use of digital technology to develop themselves, while it’s one of the most important ways to research into suitable digital publishing patterns to make restructure of the traditional press.This article analyses the definition and characteristics of digital publishing, as well as the digital publishing development of our traditional press. The paper also discusses the demands and the development bottlenecks of traditional press, then analyses the feasibility, the content of their resources and the models of professional press, educational press to develop digital publishing. Finally, the paper prospects the digital publishing development of our traditional press.