让·鲍德里亚是当代最具影响力的思想家，他站在一众思想巨人的肩膀上，吸收了马克思政治经济学、日常生活批判理论、符号学理论和象征交换思想等，最终形成了自己独特的消费社会理论，这一极具批判性的理论不仅在西方资本主义社会产生了很大影响，近年来也为我国学术界所重视。鲍德里亚从日常生活领域出发，观察到了消费社会下独特的消费现状和物的堆积现象，以“消费”作为自己的理论基石，以“物”作为自己批判的逻辑起点，对消费社会展开了深刻的批判，在消费社会中物成体系化，随之物变成了符号，人们的消费目的不再是获取功能性的物，转而陷入了符号的编码体系当中。他指出消费社会下，资本通过利用现代媒介技术，以广告、电影等形式编织需求幻象，对物的消费变成对符号的消费，消费变成一种意识形态，营造了发达资本主义的民主平等表象。人们甚至无法掌控自己的消费欲望，人的主体性彻底地丧失了。

本文首先对鲍德里亚消费社会理论生成的时代背景和理论基础进行了介绍；其次对消费社会理论的理论基石“消费”和逻辑结构进行了介绍；最后对消费社会理论进行意义分析，结合我国当代社会的消费现状，以期促进社会经济健康发展。

Jean Baudrillard is the most influential thinker in contemporary times. Standing on the shoulders of a number of thinking giants, he absorbed Marx's political economy, the critical theory of daily life, the theory of semiotics and the idea of symbolic exchange, and finally formed his own unique theory of consumer society. This highly critical theory has not only exerted a great influence on the western capitalist society, but also attracted attention from the Chinese academic circle in recent years. Starting from the field of daily life, Baudrillard observed the unique consumption status and the accumulation of things in the consumer society. Taking "consumption" as his theoretical cornerstone and "thing" as his logical starting point of criticism, he launched a profound criticism of the consumer society. In the consumer society, things are systematized, and then things become symbols. People's consumption purpose is no longer to obtain functional things, but to fall into the coding system of symbols. He pointed out that in the consumer society, capital uses modern media technology to weave the illusion of demand in the form of advertising, movies and so on. The consumption of things becomes the consumption of symbols, and consumption becomes an ideology, creating the appearance of democratic equality of developed capitalism. People can not even control their own consumption desire, and the subjectivity of human beings is completely lost. This paper first introduces the background and theoretical basis of Baudrillard's consumption society theory, then introduces the theoretical cornerstone of consumption society theory, "consumption" and its logical structure, and finally analyzes the significance of consumption society theory, combining with the current situation of consumption in contemporary society, in order to promote the healthy development of social economy.