网络言情小说作为网络文学的重要流派，以及二十一世纪以来大众文化的典型代表，影响力不容忽视。总裁文作为女频都市言情类网络小说下辖的重要题材文，在近年来颇受关注。经过二十余年的演变与发展，该类女频言情小说的爱情叙事衍生出三种典型模式：小白花女主爱欲交织型、职场女主事业相伴型、搞笑女主欢笑玩闹型。对这三种叙事类型所展现的爱情观进行梳理，发现都市总裁类网络言情小说爱情叙事嬗变背后，反映了现代女性的自我认同与性别认同的深层次探索，网络文学的交互写作的文体特征也愈发明显，这也是网络文学沿袭传统与自我变革的发展规律。此外，都市总裁类网络小说在不断地挑战和重塑文学传统与旧有的小说格局，影响着大众文化文学市场的发展，并在破与立中塑造着现代女性对爱情的认知。

As an important school of cyber literature and a typical representative of popular culture since the twenty-one st century, the influence of cyber romance novel can not be ignored. In recent years, as an important subject of female-oriented urban romance network novels, CEO Wen has attracted much attention. After more than 20 years of evolution and development, this kind of romance novel female love narrative has developed into three typical models: the little white flower female protagonist with love and desire, the workplace female protagonist with a career, and the funny female protagonist with fun and fun. After combing through the views on love expressed by these three types of narration, it is found that behind the evolution of the cyber romance novel narration of urban ceos, there is a deep-seated exploration of modern women's self-identity and gender identity, the style characteristics of the interactive writing of network literature are more and more obvious, which is also the Development Law of the network literature following the tradition and self-transformation. In addition, the network novels of urban president are constantly challenging and reshaping the literary tradition and the old novel pattern, affecting the development of the mass culture literature market, and shaping the modern women's cognition of love in the process of breaking and standing.