中文题名: | 基于文化接近性的中国网络文学平台用户参与研究 |
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保密级别: | 公开 |
论文语种: | 中文 |
学科代码: | 055200 |
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学生类型: | 硕士 |
学位: | 新闻与传播硕士 |
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学位年度: | 2022 |
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研究方向: | 计算传播 |
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提交日期: | 2022-06-15 |
答辩日期: | 2022-05-26 |
外文题名: | RESEARCH ON USER ENGAGEMENT OF CHINESE ONLINE LITERATURE PLATFORM BASED ON CULTURAL PROXIMITY |
中文关键词: | |
外文关键词: | Fantasy literature ; User participation ; Cross-cultural communication ; Cultural distance |
中文摘要: |
本文以中国网络文学海外平台Webnovel(起点国际)的奇幻小说为研究对象,探究了海外用户在中国网络文学平台的参与行为与其文化背景差异之间的关系。本文通过网络爬虫的方式抓取平台可见数据,收集了100本中国奇幻小说英译本和100本外国作者文学作品的相关数据,包括其全部读者评论(截至2022年2月)。为了更直观、深入地分析海外用户参与行为和文化差异的关系,本文采用定量研究与定性分析相结合的内容分析方法,运用关键词挖掘、N-Gram文本分析、网络分析、回归分析等研究方法进行研究。结果显示,与国外作者的作品不同,中国奇幻作品的海外用户参与行为与中国文化距离间呈现出可拟合关系:不同文化背景的用户参与间有着显著差异,当国家的男性气质文化维度介于(25,66)时,用户相对评分随其升高而升高;在文化距离位于(1.4,3.7)时,用户相对评分随文化距离数值的升高而升高,总体呈现出正向的因果关系;在评论参与维度,海外读者的评论量在个人主义文化维度数值位于(0,30),(65,100)区间时,随个人主义文化维度数值的升高而升高;在参与评论的内容中,3个文化距离区间的评论数据组显示出同质化的关键词网络,用户的评论往往针对作品本身的故事、背景、角色、情节等结构展开,同时对作品的翻译质量也有所关注。最终,本文发现海外用户对中国网络文学的参与与其背景文化差异有关,且在某些文化维度上能够进行数学模型的拟合。为中国网络文化的对外差异化传播提供了一定支持。
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外文摘要: |
This paper has conducted research on the subject of Chinese fantasy novels which have been released on Webnovel(Chinese network literature community) ,and explored the relationship between the participation behavior of overseas users on the Chinese online literature platform and cultural differences. This paper has captured the visible data of the platform by means of web crawler, finally have collected the relevant data of 100 Chinese fantasy novels in English versions and 100 literary works of foreign authors, including all readers' comments (as of February 2022). In order to intuitively analyze the relationship between overseas users' participation behavior and cultural differences, this paper adopts the content analysis method of combining quantitative research and qualitative analysis, and uses keyword mining, network analysis, regression analysis and other technologies to analyze comments and novels respectively, so as to explore the difference of readers' participation and its relationship with cultural distance. The results show that there are significant differences in users' score participation under different national cultural backgrounds. When the national masculinity cultural dimension is between (25, 66), users' relative score increases with its increase. The relative score of users increases with the increase of the value of national masculinity culture dimension; When the cultural distance is (1.4, 3.7), the user's relative score increases with the increase of cultural distance, showing a positive causal relationship; In the dimension of comment participation, when the value of individualistic culture dimension is in the range of (0,30), (65,100), the comment amount of overseas readers increases with the increase of individualistic culture dimension; In the content of comments, the comment data sets of three cultural distance intervals show a homogeneous keyword network. Users often comment on the story, background, characters, plot and other structures of the work itself, and pay attention to the translation quality of the work. In general, this paper finds that in the Chinese online literature platform, the participation behavior of overseas users is related to their background cultural differences. It provided support for the foreign differential communication of China's network culture. |
参考文献总数: | 45 |
馆藏号: | 硕055200/22037 |
开放日期: | 2023-06-15 |