随着科学技术的飞速发展，网络在人们生活中所占的比重越来越大。网络作为一门技术，所有网络行为都需要技术的支撑才能得以完成，个体对网络使用能力的评估和判断被定义为网络效能感，而网络印象管理是指个体在网络中通过对自身包装和美化，从而达到控制他人对自己形成某种印象的目的。本研究旨在探索大学生网络效能感与其在网络上进行印象管理是否存在相关性。

本研究面向北京师范大学全体大学生开展调查研究，使用相关的检验方法对大学生网络效能感和网络印象管理进行统计检验。研究结果显示，大学生网络效能感与网络印象管理存在显著相关性，二者有相互正向预测作用；网络效能感中的能力、努力、控制三个维度与网络印象管理存在显著正相关；网络效能感较高的大学生对自身在网络环境中的行为更有信心，更倾向于采用网络印象管理来达到自己的行为目标。因此，家庭、学校、社会应加强对大学生的网络技术的重视和培养，帮助学生增强内心的自信、自尊等，从而进一步提升网络效能感。

With the rapid development of science and technology, the network is taking up an increasing proportion in people's lives. The Internet is as a technology, and all online behaviors need the support of technology to be completed. Individuals' assessment and judgment of their ability to use the Internet is defined as network efficacy, and network impression management refers to the purpose of controlling others to form a certain impression of oneself by packaging and beautifying oneself in the Internet. Therefore, this study aims to explore whether there is a correlation between college students' online efficacy and their impression management on the Internet.
    This study was conducted for all college students in Beijing Normal University, and statistical tests were used to examine college students' online efficacy and online impression management. The results of the study showed that there was a significant correlation between college students' sense of online efficacy and online impression management, and the two had a positive predictive effect on each other; and the three dimensions of online efficacy, ability, effort, and control had a significant positive correlation with online impression management; college students with higher sense of online efficacy were more confident in the online environment alone and more inclined to use online impression management to achieve their behavioral goals. Therefore, families, schools and societies should pay more attention to and cultivate college students' online skills to help them enhance their inner self-confidence and self-esteem, etc., so as to further improve their sense of online efficacy.