媒体融合是基于互联网时代背景与新型信息技术发展模式下的传播理念，是在传播技术高度发展下传统媒体与新媒体的结合，主要体现在技术的创新与传播模式的转变两个方面。这种融合发展的趋势将传统媒体与新媒体的优势、特点、困境等整合起来，形成了一个系统的整体。传统媒体与新媒体需要变革自身传播方式以适应新的媒介生态环境，增强自身在信息传播中的交互性和伴随性，媒体的融合趋势已经成为当前研究主流意识形态传播策略的重要方向。融媒体作为新兴的媒介传播理念，在传播主流意识形态方面显示了其强大的生命力和明显的优越性。本文以融媒体为背景，探讨了新旧媒体融合发展趋势下主流意识形态传播的现状及传播策略的提升路径。

将媒介融合理念运用于主流意识形态传播过程的前提，是在充分了解传统媒体和新媒体在传播主流意识形态中发挥的作用和优势的基础上，为融媒体的整合提供条件。研究以“内容、信息交互、多功能一体化”为切入点，深入研究传播媒介传播主流意识形态的时代转变。以内容为核心的传统媒体在传播主流意识形态方面的衍生与发展，强调主流意识形态传播的公信力。以“互联网+”为背景深入探析有受众参与的主流意识形态传播新模式。在全面分析新老媒体传播模式的转变后，探讨媒体融合多功能一体化对于传播主流意识形态的有效探索。

深入研究媒体融合过程中的媒介转变，围绕融媒体在当前主流意识形态传播过程中提供的创新理念与先进手段，探讨新时代主流意识形态利用融媒体进行传播的必然性和必要性。当前我国主流意识形态传播面临内容同质化、队伍亟待完善、受社会思潮冲击等因素的挑战，要充分探索主流意识形态利用融媒体的传播策略。随着媒体传播技术的发展与革新，主流意识形态利用融媒体传播有多元化、智能化、互动化的优势。新时代在媒体融合趋势框架下研究主流意识形态传播策略有其必然性，完善并深入发展这一理念是传播党的思想理念、巩固人民思想基础的积极探索。

以明确媒体融合在整合传统媒体与新媒体优势的基础上，研究以构建主流意识形态传播新型媒体为目的，通过“资源通融、内容兼融、宣传互融、利益共融”四个方面，探索主流意识形态利用融媒体的传播策略。试图推动由多元化传播主体、针对性传播内容、一体化传播平台、完善的监管体系为一体的新型传播平台，达到提高主流意识形态传播影响力、号召力、公信力的目的。在思考主流意识形态传播影响力和凝聚力提升策略的同时，站在抢占舆论制高点的战略高度，提升主流意识形态的传播效果，推动大宣传格局的建立。

Media integration is a communication concept based on the background of the Internet era and the new information technology development model. It is the combination of traditional media and new media under the high development of communication technology, which is mainly reflected in the innovation of technology and the transformation of communication mode. This trend of integration and development integrates the advantages, characteristics and dilemmas of traditional and new media, forming a system as a whole. Traditional media and new media need to change their own communication methods to adapt to the new media ecological environment, and enhance their interaction and accompany in information dissemination. The trend of media integration has become an important direction in the current research of mainstream ideological communication strategies. Media integration, as an emerging media communication concept, has shown its strong vitality and obvious superiority in disseminating mainstream ideology. Against the background of integrated media, this paper discusses the current situation of mainstream ideological communication and the improvement path of communication strategy under the trend of new and old media integration.

The premise of applying the concept of media integration to the mainstream ideological communication process is to provide conditions for the integration of media based on a full understanding of the role and advantages of traditional and new media in the dissemination of mainstream ideology. The research takes "content, information interaction and multifunctional integration" as the starting point to deeply study the changing era of mainstream ideology of media communication. The content-centered traditional media derives and develops in the dissemination of mainstream ideology, emphasizing the credibility of mainstream ideological communication. Take "Internet+" as the background to deeply explore the new model of mainstream ideological communication with audience participation. After comprehensively analyzing the transformation of the new and old media communication modes, this paper discusses the effective exploration of multifunctional integration of media for the dissemination of mainstream ideology.

In-depth study of media transformation in the process of media integration, focus on the innovative ideas and advanced means provided by media integration in the current mainstream ideological communication process, and discuss the inevitability and necessity of using media integration by mainstream ideology in the new era. At present, the dissemination of mainstream ideology in China is facing the challenges of content homogenization, the team needs to be improved urgently, and is impacted by social ideological trends. It is necessary to fully explore the communication strategy of mainstream ideology using the media. With the development and innovation of media communication technology, mainstream ideology takes advantage of inclusive media communication to have the advantages of pluralism, intelligence and interaction. It is inevitable to study mainstream ideological communication strategies in the new era within the framework of media integration trends. It is a positive exploration to disseminate the Party's ideological concept and consolidate the ideological foundation of the people.

On the basis of clarifying the advantages of media integration between traditional and new media, the purpose of studying the construction of a new media of mainstream ideological communication is to explore the communication strategy of mainstream ideology using media through the four aspects of "resource integration, content integration, publicity and interests". Try to promote a new communication platform that integrates diversified communication subjects, targeted communication content, integrated communication platform and perfect regulatory system, so as to improve the influence, appeal and credibility of mainstream ideological communication. While thinking about the influence of mainstream ideological communication and the strategy of enhancing cohesion, we should stand at the strategic height of grabbing the height of public opinion, improve the dissemination effect of mainstream ideology, and promote the establishment of a large publicity pattern.