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中文题名:

 虎扑男性气质的自我呈现——基于扎根理论    

姓名:

 魏辽辽    

保密级别:

 公开    

论文语种:

 中文    

学科代码:

 050304    

学科专业:

 传播学    

学生类型:

 学士    

学位:

 文学学士    

学位年度:

 2020    

学校:

 北京师范大学    

校区:

 北京校区培养    

学院:

 新闻传播学院    

第一导师姓名:

 宋素红    

第一导师单位:

 北京师范大学新闻传播学院    

提交日期:

 2020-06-11    

答辩日期:

 2020-05-09    

外文题名:

 The self-presentation of Hupu's masculinity -- Based on grounded theory    

中文关键词:

 虎扑社区 ; 男性气质 ; 自我呈现    

外文关键词:

 Hupu ; Masculinity ; Self-presentation    

中文摘要:

自上世纪60,70年代起,男性研究伴随着女性主义运动在西方国家兴起,并逐渐传入中国。在性别平权运动的大背景下,女性主义运动在当前国内的网络环境中如火如荼。然而,却出现了男性话语缺失的情况,对男性气质研究停留也在初级阶段。虎扑作为以体育竞技为主的论坛,汇聚着大量男性用户,有着大量的男性话语,为研究中国当下男性气质以及性别气质多元化提供了丰富的资料以及可研究的对象。

本文第一章介绍了研究背景,过往相关研究,以及半结构化访谈的研究方法在第章中探讨了虎扑是男性用户自我呈现的前台还是后台在第章中探讨了虎扑“倾诉被绿故事”,“晒女友给虎扑用户评分”,“抵制吴亦凡等流量明星”事件中呈现了怎样的男性气质。研究发现,虎扑上的男性气质呈现虽然总体仍偏向于传统,但也呈现出了一些多元性别气质的微光。虎扑男性仍在享受社会性别建构所带来的红利,并推崇着一种较为传统的实力为王的男性气质。但是,他们也展现出了性别平等观念上的进步,勇敢表达着遭遇情感不忠时的软弱,以及不被市场所重视、难以成为支配性男性的失意。这一微光出现的条件,则与虎扑平台特色有关。虎扑男性用户对内容真实性的重视与虎扑自身商业化程度较低的特性,加之互联网本身所有的匿名性,让虎扑成为了用户放松、休闲的后台。因而,男性用户在虎扑完成了相较于生活中更多样化的男性气质呈现。

外文摘要:

Since the 1960s and 1970s, men's studies have been increasing and gradually introduced to China with the rise of the feminist movement in western countries. Under the background of gender equality, the feminist movement is popular on Chinese social media. However, there is a lack of male discourse, and the study of masculinity is still in the primary stage. As a forum focuses on sports and competition, Hupu gathers a large number of male users and has a large number of male discourse, which provides rich material for the study of current masculinity in China.
This research adopts the semi-structured interview and grounded theory. In the first chapter, the study discusses whether Hupu is the foreground or background of male users' self-presentation. In the second chapter, it discusses what kind of masculinity Hupu shows in "telling stories about being cheated by girlfriend", "sharing girlfriend's images", and "resisting stars without abilities". The study finds out that the masculinity of Hupu is still traditional, but also present a kind of bisexuality. The male users of Hupu still enjoy the benefits brought by social gender construction and espouse more traditional masculinity in which strength is most important. But they also show progress in gender equality. They are brave enough to express their weakness in the face of emotional infidelity, and their frustration at not being valued by the market to become a dominant male. This tendency is related to the characteristics of Hupu platform. Owing to the importance that male users attach to the authenticity of content, the low degree of commercialization, and the anonymity of the Internet, Hupu is more inclined to be the background for users to relax. Therefore, male users want to present more diverse masculinity than in their lives.

参考文献总数:

 33    

作者简介:

 北京师范大学新闻传播学院本科生    

插图总数:

 5    

插表总数:

 7    

馆藏号:

 本050304/20023    

开放日期:

 2021-06-11    

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