通过实证研究考察了社交平台瘦理想图片和外貌评论对女性体像满意度的影响，以及外貌评论在这一关系中的调节作用。本研究采用了两因素被试间实验设计，招募296名女性大学生被试并将其随机分配至瘦理想体像图片-积极外貌评论组、瘦理想体像图片-无关评论组、正常体像图片-积极外貌评论组、正常体像图片-无关评论组。对四个条件下被试的体像满意度得分进行方差分析，结果发现，观看瘦理想图片的被试体像满意度与观看正常体像图片的被试差异不显著；浏览外貌评论的被试体像满意度与浏览无关评论的被试体像满意度差异不显著；但在外貌评论条件下，观看瘦理想图片的被试体像满意度显著低于观看正常体像图片的被试。本研究的结论为，相较于评论类型为无关评论，在外貌评论水平下，瘦理想图片组女性的体像满意度显著更低。

The present study examines the effects of thin ideal image pictures and appearance comments on social platforms on women's body image satisfaction, and the moderating role of appearance comments in this relationship. The study adopted a two-factor between-subject experimental design. 296 female college students were recruited and randomly assigned to the thin ideal body image picture-positive appearance comment group, the thin ideal body image picture-irrelevant comment group, and the normal body image picture-positive appearance comment group, normal body image picture - irrelevant comment group. Analysis of variance was performed on the body image satisfaction scores of the subjects under the four conditions, and the results showed that the body image satisfaction of the subjects who watched the thin ideal pictures was not significantly different from that of the subjects who watched the normal body images; There was no significant difference between the body image satisfaction of the subjects who browsed the appearance comments and the subjects who browsed irrelevant comments; However, under the condition of appearance comments, the body image satisfaction of the subjects who viewed the thin ideal pictures was significantly lower than that of the subjects who viewed the normal body images.