在全球化信息时代的背景下，媒体对企业的报道逐渐增多，作为社会主义市场经济重要组成部分的央企势必成为媒体报道的对象。报纸行业对央企的报道具有较高的可信度和深度，作为体制内主流媒体性质的经济类报纸《经济日报》对企业的报道比较权威，兼顾传播消息和宣传的功能，与商业报刊《21世纪经济报道》相比，报道的角度和方式差别明显。本文借助SPSS分析软件，分别从报道时间、报道区域、报道主题、报道立场、报道领域、报道来源、报道位置、报道篇幅、报道体裁、标题长度等几个方面，对《经济日报》与《21世纪经济报道》关于联通公司的报道进行分析对比，阐述两份报纸在报道上的异同。与以往大部分对报纸的研究不同，本文通过对体制内主流媒体和商业报关于联通公司2013年全年的报道进行对比研究，发现《经济日报》有关联通公司的报道，新闻内容更加注重宏观层面，宣传性较强，报道形式中规中矩。《21世纪经济报道》有关联通公司的报道，新闻内容更为注重行业的中微观层面，报道所持立场更为客观，传播信息的作用强于宣传，而报道形式上更为灵活，题目长度、体裁的设置更加多元。通过议程设置理论，两份报纸各自有选择性的将联通公司的一些特征作用在受众的注意力上，达到宣传和传播的作用。

Set in the global information age, the media reporting the State-owned Key Enterprises have been increasing gradually. As an important component of the socialist market economy, he State-owned Key Enterprises will become the target of media report. The reports of State-owned Key Enterprises by newspapers have the high credibility and depth. As the nature of party newspaper and economic newspaper, “Economic Daily” is more authority than other newspapers and it also disseminating of information and propaganda. Compared with the business newspaper”21st Century Business Herald”, “Economic Daily” has significant differences in the reporting angle and way. With the help of SPSS software, this paper has analyzed and compared the differences between the reporting of CHINA UNICOM by these two newspapers from reporting time, reporting area, the theme of reports, position of reports, fields of reports, sources of reports, length of reports, genre, length of title, etc. Unlike most previous studies on different newspapers, in this paper, after comparing with the party newspaper and business newspaper on CHINA UNICOM in 2013,it was founded:” Economic Daily” reports on CHINA UNICOM is more focused on the macro level, strong propaganda and the form of report is in rules.”21st Century Business Herald” reports on CHINA UNICOM is more focused on the micro-level of industry, the position held more objective and the function on dissemination of information is stronger than propaganda. The report by”21st Century Business Herald” is more flexible. Both of these two newspapers affect audiences’ attention on some features of CHINA UNICOM by reporting.