随着社区技术的高速发展和社区应用的普及成熟，互联网正逐步跨入社区时代。论坛BBS、校友录、博客（Blog）、个人空间、SNS 交友等各类网络社区应用，成为业界关注的热点。互联网社区在2007-2009年间取得了高速的发展，中国网络社区的用户已经超过即时通讯，成为用户覆盖仅次于电子邮箱的互联网基本应用。然而，互联网社区经营者和从业者目前缺乏成体系的研究，需要更多理论性的指导，以便更好的把握网络社区的影响力和市场价值，指导企业战略的制定和实施。本文的目的是通过对整个网络社区行业深入剖析，更清晰地阐述该行业发展的内在规律，为从业者提供有效的指导，同时也为有关部门监管该行业提出建议，更好地促进中国互联网社区健康发展。本文中除了一些规律的探索外，还对网络社区未来在广告、生活服务、电子商务等商业模式方面进行了积极探索，为互联网企业的发展提供一些思路。

With the rapid development and maturity of Internet technology and virtual community applications, Internet is gradually entering the era of online community. Wide range of community applications, such as BBS, blogs, personal spaces and SNS communities, become the focus of the industry.From 2007 to 2009, the Internet communities develop dramatically. According to the study of iResearch, the amount of users of online communities have beyond Instant Messengers, become the second important service (e-Mail is the first). However, Internet community operators lack of systematic researches. They need more theoretical guidance to help them understand the online community's influence and market value, and help them to work out and implement corporate strategies. Through in-depth analysis of the entire online community sector, this article finds out the inherent laws on the development of the industry. It provides effective guidance to practitioners, but also makes recommendations to the relevant departments to supervise Chinese online communities. Beyond a serial of basic laws, it also explores the business models about social networks services, such as advertisement, daily life services, e-business, etc.