随着⼈⼒资本概念的提出与经济市场的全球化，⼈⼒资本正逐渐取代物质资本成为主导国家和地区发展的最关键因素。教育事业的不断发展，离不开教育经费的投⼊，⾃改⾰开放本⽂探讨了国家差异如何影响社交电商平台⼩红书和 Instagram 的商业模式，通过分析两个平台的商业模式，对⽐出了两平台商业模式间的差异，并从⽤户⾏为、市场环境、法律法规等因素分析造成商业模式不同的原因，揭示了国家特性如何塑造各⾃的商业策略和盈利模式。⼩红书，作为⼀家主要⾯向中国市场的社交电商平台，其商业模式强调内容的实⽤性和深度，集成了强⼤的电商功能，以满⾜⽤户的购物需求，平台的盈利主要来源于交易佣⾦和品牌合作的内容营销。相⽐之下，Instagram 则侧重于全球市场，特别强调视觉内容的吸引⼒和⼴告收⼊，其盈利模式主要依赖于⼴泛的品牌⼴告和影响者营销。通过深⼊分析，本⽂提供了对社交电商平台如何根据不同国家环境调整商业模式的深刻⻅解，为全球化时代下的社交电商运营提供策略建议。

This article explores how national differences affect the business models of the social e-commerce platform Xiaohongshu (Little Red Book) and Instagram. By analyzing thebusiness models of the two platforms, the article identifies the differences in their business models and analyzes the reasons for these differences from factors such as user behavior, market environment,and legal regulations, revealing how national characteristics shape their respective business strategies and profit models. Xiaohongshu, as a social e-commerce platform mainly targeting the Chinese market, emphasizes the practicality and depth of content, integrating strong e-commerce functions to meet users' shopping needs. The platform's profits mainly come from transaction commissions and brand cooperation in content marketing. In contrast, Instagram focuses on the global market, with a particular emphasis on the attractiveness of visual content and advertising revenue. Its profit model mainly relies on extensive brand advertising and influencer marketing. Through in-depth analysis, this article provides profound insights into how social e-commerce platforms adjust their business models according to different national environments, offering strategic suggestions for the operation of social e-commerce in the era of globalization.