女性体育的崛起和发展是体育强国建设不可或缺的重要一环。随着信息网络技术的快速发展，以互联网为依托的女子电竞，为女性体育注入了新的活力和驱动力。然而当下我国女子电竞仍处于起步阶段，公众认知不足。如何有效扩大女子电竞宣传，成为其发展过程中亟待解决的问题。

基于框架理论的视角，运用内容分析法对微博平台电竞官方媒体和非官方媒体发布的127篇女子电竞报道进行分析和讨论。结果认为，近年我国女子电竞报道数量不断增长，得到各类媒体的关注，呈现出从边缘舞台转向中心视野的趋势；报道形式丰富，融合多媒体元素，更加生动直观地进行宣传。但内容仍有局限之处，部分报道过于关注话题性和热点性，性别议题常被避免或淡化，深度探讨不足，呈现出的女子电竞形象片面且浅显。未来女子电竞发展在紧密连接前沿科技的同时，在报道形式和报道内容上，应坚持多样化发展，全方位报道和呈现报道主题。此外，还应重视性别议题对女子电竞传播的特殊作用。

 With the rapid development of internet, women's e-sports has injected new vitality and driving force into women's sports. However, at present, women's e-sports in China is still in its infancy. How to effectively expand the publicity of women's e-sports has become an urgent problem in its development.

Based on the perspective of framing theory, 127 reports on women's e-sports published by official and unofficial media of e-sports on the micro-blogging were analyzed using content analysis.The results concluded that the number of women's e-sports news has been growing in recent years. However, there are still limitations in the content. In the future, the development of women's e-sports should  present the theme in a comprehensive way while closely connecting with the technology. In addition, the special role of gender issues in the dissemination of women's e-sports should also be emphasized.