2020年初新冠疫情的迅速爆发和蔓延成为全球关注的焦点事件。中国在其中承担着防控疫情的关键角色，各国官媒与民间媒体持续跟进报道。在这一时期，马来西亚新闻媒体对于涉华报道的角度和态度也成为了研究的热点问题之一。马来西亚境内的英文“星报网”与华文“星洲网”等网络媒体对中国政府疫情管控的报道，引发了新闻业者与其他公众的广泛热议。

本论文尝试透过框架理论对两家媒体做比较研究，采用内容分析法和文本分析法将“星报网”与“星洲网”作为研究对象，收集二者2020年1月至2022年10月的报道资料，并进行对比分析。研究结合二者不同的文化背景，揭示报道背后的影响因素与舆论引导方式。此外，本论文通过上述两家媒体在Facebook涉及中国疫情管控文章的点赞、转发量以及评论，分析读者对报道的反馈。

研究发现，“星报网”和“星洲网”在涉及中国疫情报道中存在着显著差异。具体而言，在报道框架方面，两者的报道数量、刊载版面、议题分布等均有所不同。两家媒体的信息渠道不同导致受众对中国的看法有偏差。“星报网”主要探讨国际关系与政策，“星洲网”偏向关注中国的疫情发展和生活情况。在报道情态倾向方面，虽然两家媒体大都偏向正面报道，但在一些具体话题中，如病毒溯源和疫苗等议题也包含一定程度的消极评价。而负面评价的主要原因是受到了西方媒体的影响，同时也和马来西亚的民族文化、政治立场、受众心理以及经济利益息息相关。在读者反馈方面，两家媒体的读者态度与情感表达都偏正面，反映出受众对于中国疫情防治措施的肯定与支持。本研究为提升中国形象的海外认知、改善马来西亚人民对中国的看法提供了些许建议，对中国的对外传播和媒体报道具有一定的参考意义。

The rapid outbreak and spread of the COVID-19 pandemic in early 2020 became a focal point of global attention. China played a key role in pandemic prevention and control policies. The reporting angles and attitudes of Malaysian news media towards China's epidemic control also became a hot research topic. The english news portal “The Star Online” and the chinese news portal “Sin Chew Daily” online media coverage of China's epidemic prevention and control measures triggered widespread attention from journalists and other members of the public.

Using framing theory, this paper compares the two media outlets, “The Star Online” and “Sin Chew Daily”, using content analysis and text analysis to compare their reports on China's epidemic situation from January 2020 to October 2022. In addition, taking into account the cultural backgrounds of the two outlets, the paper also explores the factors influencing their coverage and the ways in which public opinion is influenced. Furthermore, the paper analyzes the feedback of audience on their Facebook pages in response to articles related to China's epidemic prevention and control.

The study found significant differences between “The Star Online” and “Sin Chew Daily” in their coverage of China's pandemic situation. The two outlets differed in their reporting volume, placement of articles, and distribution of issues. Differences in information channels also led to differences in public perception of China. “The Star Online” mainly explored international relations and policies, while “Sin Chew Daily” focused more on the development of the epidemic in China and daily life. Although both media outlets presented a positive outlook, negative evaluations on specific issues, such as virus origins and vaccine issues, also emerged to some extent, which were influenced by Western media. The underlying factors for negative evaluations included Malaysian ethnic culture, political stance, audience psychology, and economic interests. Through analysis of audience feedback, the study found that the attitudes and emotions of readers towards China's epidemic situation were generally positive, reflecting the affirmation and support of the audience for China's epidemic prevention and control measures. These research results have important implications for China's external communication and media coverage, and provide some suggestions for improving the perception of China among the Malaysian people.