随着信息时代的到来和移动互联技术的飞速发展，平台经济近年来迅速崛起，关乎人们生产和生活的每个行业都出现了与之相关的平台型企业。平台型企业的蓬勃兴起给人们带来了更多的便利，可以做到足不出户就能满足生活所需。 家居作为一种消费必需品，在我国经过二十多年的迅猛发展，已经形成了能够满足消费者基本需要的产业市场。而随着人们生活水平不断提高对家居产品的消费内容则发生了改变，从以往对产品功能的消费延伸到了现在对产品全生命周期服务的消费，正是这种需求的变化，诞生了众多以服务为核心业务的家居服务平台型企业，消费者的需求让家居后服务市场具有无限发展潜力。作者研究发现，这些平台型企业差异性不大，且彼此之间竞争激烈，按现在各平台企业的发展路径还有很长的路要走，原因在于盈利模式不成熟，服务方式缺乏创新，服务内容没有深度，客户黏性差等问题。因此对家居后服务市场平台竞争策略进行研究，促进其行业健康和可持续发展显得十分重要。 本文作者以现有W家居服务平台企业为例，从平台经济视角下对家居后服务市场进行了认真研究。首先对家居服务平台发展所依据的网络外部性理论和双边市场理论进行了概述，对平台经济、后服市场等相关概念进行了界定，并详细介绍了平台竞争的竞争策略。其次介绍了我国家居产业市场及家居产业的影响因素，对家居后服务市场的形成、发展现状和挑战进行了深度分析。然后对家居后服务市场传统模式和平台化发展模式进行了比较分析，并深入探索家居后服务市场发展趋势。最后以W家居服务平台企业经为例，对企业当下发展状况和竞争策略进行了剖析，为W家居服务平台提出了竞争策略的改进建议。本文研究的目的一方面希望为家居行业在供给侧改革机遇中的重新定位提供思考；另一方面也期望此研究成果能为现在家居服务平台型企业的竞争与创新发展带来一些理论参考与决策支持。

With the arrival of the information age and the rapid development of mobile Internet technology, the platform economy has been rising rapidly in recent years. Platform enterprises have appeared in every industry related to people's production and life. The booming of platform enterprises brings more convenience to people, who can meet the needs of life without leaving home. As a consumer necessity, home furnishing has formed an industrial market that can meet the basic needs of consumers after 20 years of rapid development in China. And as people living standard continuously improve the content of the consumption for household products are changed, from past now extends to the consumption of the product function of whole life cycle of product service consumption, this kind of demand change, gave birth to many service as the core business of household service platform for enterprises, household service market after the needs of the consumers have unlimited potential for development. The author finds that these platform enterprises have little difference and fierce competition with each other, and they still have a long way to go according to the development path of current platform enterprises, because of immature profit model, lack of innovation in service mode, lack of depth of service content, poor customer stickiness and other problems. Therefore, it is very important to study the competition strategy of the market platform of home after service and promote the healthy and sustainable development of the industry. Taking the existing W home service platform enterprises as an example, the author makes a careful study on the after-home service market from the perspective of the platform economy. Firstly, the network externality theory and bilateral market theory based on which the development of home service platform is based are summarized, relevant concepts such as platform economy and after-service market are defined, and the competition strategy of platform competition is introduced in detail. Secondly, it introduces the market of home furnishing industry and the influencing factors of home furnishing industry in China, and makes an in-depth analysis of the formation, development status and challenges of the after-home service market. Then, the paper makes a comparative analysis of the traditional mode and the platform development mode of the after-home service market, and further explores the development trend of the after-home service market. Finally, taking the enterprise of W home service platform as an example, this paper analyzes the current development situation and competitive strategy of the enterprise, and puts forward Suggestions for improvement of competitive strategy for W home service platform. On the one hand, the purpose of this paper is to provide thinking for the reorientation of the home furnishing industry in the opportunities of supply-side reform. On the other hand, it is also expected that the research results can bring some theoretical reference and decision support for the competition and innovative development of home service platform enterprises.