随着数字技术的发展，我国已全面进入数字经济时代，影视产业也将数字化纳入发展格局中，致力于打造智能化、科技化、规范化的产业结构。数字藏品作为数字时代的重要资源，为影视产业的后续开发提供全新手段，助力产业链的完善，形成产业发展的新景观。现阶段，对于影视产业相关研究主要集中在上游生产放映环节，而下游衍生品开发生产研究则不够深入。影视数字藏品的发展并未得到全方位讨论，对于其未来发展策略也并未作出具体探讨。影视数字藏品作为影视产业完整产业链中一环，需对其进行全面分析，以促进影视产业持续性健康发展。

影视数字藏品是在目前传统影视IP开发需要内部进行创新迭代以及外部科技进步所共同作用下的产物。近些年来，我国影视数字藏品出现并迅速抢占周边开发市场，它所具备的特殊性质能为观众带来独特情感体验和审美价值，助力影视后端产业持续性发展。文章通过运用SWOT分析法，研究影视数字藏品目前发展的内部优势、劣势以及外部的机遇和威胁，根据具体态势分析，提出影视数字藏品的相关发展策略。在影视产业宏观范围下，将影视数字藏品进行具体分析研究，为整个影视产业的产业链合理布局提供重要作用。数字化经济时代的到来，影视产业必将从上到下、从前到后进行技术化产业创新变革，实现影视产业的数字化布局。

在未来，影视数字藏品要以技术为翼，以内容为本，在优质影视作品的产业基础上将观众纳入生产环节，探索多平台应用场景，努力实现“以虚赋实”，在政府和企业共同监管下发展影视数藏，完善影视产业链布局。影视数字藏品作为影视行业进入虚拟现实领域的领头羊，将助力影视IP更多样化开发，产业发展走向更技术化的“新媒体影视工业美学”。

With the development of digital technology, China has fully entered the era of digital economy. The film and television industry has also incorporated digitization into its development pattern, aiming to create an intelligent, technological, and standardized industrial structure. Digital collectibles, as an important resource in the digital era, provide a new means for the subsequent development of the film and television industry, contributing to the improvement of the industrial chain and the formation of a new landscape for industrial development. At the current stage, research on the film and television industry mainly focuses on upstream production and projection, while research on the downstream development and production of derivatives is not deep enough. The development of digital collectibles in film and television has not been fully discussed, and specific discussions on their future development strategies have not been made. As a part of the complete industrial chain of the film and television industry, digital collectibles need to be comprehensively analyzed to promote the sustainable and healthy development of the film and television industry.

The film and television digital collection is a product of the combined effect of the internal innovation iteration required by the current traditional film and television IP development and the external scientific and technological progress. In recent years, China's film and television digital collections have emerged and rapidly occupied the peripheral development market. Their special nature can bring unique emotional experiences and aesthetic value to the audience, helping the sustainable development of the film and television backend industry. This thesis studies the internal advantages, disadvantages, and external opportunities and threats of the current development of film and television digital collections by using SWOT analysis. Based on specific situation analysis, it proposes relevant development strategies for film and television digital collections. Under the macro scope of the film and television industry, the film and television digital collections are specifically analyzed and studied, which provides an important role for the reasonable layout of the entire film and television industry chain. With the arrival of the era of digital economy, the film and television industry will inevitably undergo technological industrial innovation and transformation from top to bottom and from front to back, realizing the digital layout of the film and television industry.

In the future, film and television digital collections should take technology as wings and content as the foundation. Based on the industry of quality film and television works, they should incorporate the audience into the production process, explore multi-platform application scenarios, and strive to achieve "empowering the virtual with the real". With the joint supervision of the government and enterprises, they should develop film and television digital collections and improve the layout of the film and television industry chain. As a leader in the film and television industry entering the virtual reality field, film and television digital collections will help the more diversified development of film and television IP, and the industrial development will move towards a more technological "new media film and television industrial aesthetics".