抖音已经成为最受年轻人欢迎的视觉化社交软件，但是其算法筛选机制却饱受诟病。中国的酷儿女性采用“拉拉”这一伞式术语来置放身份，因在抖音中无法应用完整的主题标签语汇来表明身份、连接社群，她们采用“#le”等经过谐音化、转写处理的主题标签以作群体标识，从不可见性中进行突围。在视觉化媒介中，其身体的展演成为了身份言说重中之重的场域。
本研究从社会认同理论、客体化理论、媒介可供性理论视角出发，前期通过参与式观察提出研究问题，构造研究框架，在视频制式、酷儿女性的身体外观、酷儿女性的印象构造三个维度进行讨论，采用内容分析法和深度访谈法进行分析，对酷儿女性在抖音中的身体可见性实践策略作详细刻画。
从视频制式维度来看，抖音酷儿女性身体展演的视频围绕视觉展现为中心，精准把握短视频的应用节奏，景别选择交流感强的亲密、社交距离镜头，人声倾向于被排除在身体维度展示之外。创作者的粉丝量与视频的可见性呈正相关，但仍有一个隐性的推荐门槛，粉丝数超过1万，才有机会获得30万层级以上的点赞。
从酷儿女性的身体外观来看，抖音酷儿女性展演着年轻的、瘦削的身体，具有流动的外观气质。其中不乏展现肌肉力量的视频，但“肌肉正确”并未撼动“脂肪正确”，妆容修饰仍然与女性气质相关。酷儿女性的客体化呈现需要再解读：脸不可见和性化肢体的方式不受欢迎；裸露与衣物合身程度从旧有的客体化维度中剥离出来，两者通常与大体型、浓妆、身体改造以及肌肉感等越轨女性气质同时出现。同时，外观越倾向于男性气质，则衣物越合身、身体也越暴露。酷儿女性的客体化展演，是展示力量、攻占传统性别气质规范之举。
从印象呈现的维度来看，抖音酷儿女性展现高能力而非低能力，更多地展现低温暖而非高温暖。抖音酷儿女性的印象呈现策略可分为两种，一种是能力-冷静，一种是无能-温暖。在抖音这个公共空间中，酷儿女性或以拒斥的态度牵引自我，或以可亲的形象融汇边界，策略性地展现身份想象。这种印象策略的选择，来自辨认彼此、与异性恋划分界限、男性侵扰行为三种原因。在抖音这个青年为主的社交媒体平台上，酷儿女性受到来自平台商业、性别展演和青年亚文化的多重驱策，以自己的身体为景观，建立通往后现代的解读通道。
本研究从真实的个体实践中发现中国酷儿女性在网络上的表现话语，探寻作为视频化社交媒体代表的抖音之中的酷儿表达，在新的时期、在被忽略的地域空间，通过对酷儿女性身体图象展演的分析，回应酷儿女性群体的身份置放之问，补充了本土酷儿女性群体研究，为酷儿女性在线现身及其视觉化社交媒介使用研究提供了新的启发与注脚。

Douyin has become the most popular visual social app among young people, but it has been criticized for its algorithmic suppression. Chinese queer women use the umbrella term "lala" to place their identities, and because they cannot apply a full hashtag vocabulary to identify and connect with their communities in Douyin, they use hashtags such as "#le" that have been harmonized and transcribed as group identity to break out from the suppression of invisibility. In the visual medium, the performance of their bodies becomes the most important field of identity speech.
This study proposes research questions from the perspectives of Social Identity Theory, Objectification Theory, and Media Affordance Theory, constructs a research framework through participatory observation, discusses three dimensions of video format, queer women's physical appearance, and queer women's impression construction, and uses content analysis and in-depth interviewing to analyze the strategies of cool women's body visibility practices in Douyin in detail.
From the video format dimension, the videos of Douyin queer women's body exhibition center around visual presentation, precisely grasp the rhythm of short video application, choose intimate and social distance with a strong sense of communication, and human voice tends to be excluded from the body dimension display. The amount of fans of the creator shows a positive correlation to the visibility of the video, but there is still an implicit recommendation threshold of more than 10,000 fans to have the chance to get more than 300,000 tier likes.
In terms of the physical appearance of cooler women, Douyin queer women exhibit young, lean bodies with a fluid appearance temperament. There is no shortage of videos showing muscle power, but "muscle correct" does not shake "fat correct", and makeup grooming is still relevant to femininity. The objectified presentation of queer women needs to be reinterpreted: the invisibility of the face and the sexualized limbs are unwelcome; nudity and clothing fit are stripped from the old dimensions of objectification, and both often appear alongside transgressive femininity such as large body size, heavy makeup, body modification, and muscularity. At the same time, the more masculine the appearance is, the better the clothes fit and the more exposed the body is. The objectification of queer women's exhibition is a show of power and an attack on traditional gender temperament norms.
From the dimension of impression presentation, Douyin queer women show high ability rather than low ability, and more low warmth rather than high warmth. The impression presentation strategies of Douyin queer women can be divided into two kinds: one is competence-coolness and the other is incompetence-warmth. In the public space of Douyin, queer women either tract their selves with a rejectionist attitude or blend the boundaries with a relatable image, strategically presenting identity imagery. This choice of impression strategy comes from three reasons for identifying each other, drawing boundaries with heterosexuality, and male intrusive behavior. On Douyin, a youth-oriented social media platform, queer women are driven by multiple influences from the platform's commerce, gender exhibition, and youth subculture to use their own bodies as a landscape to establish access to postmodern interpretations.
This study identifies the discourse of Chinese queer women's expressions on the grid from real individual practices, explores the expressions of queer women in the short video platform Douyin, a representative of video-based social media, and responds to the question of the placement of the queer women's bodies in a new period and in a neglected geographical space, complementing this study of the queer women's community through the analysis of their body image performances. New insights and footnotes are provided for the study of queer women's online appearance and their visual use of social media.