近年来，随着中国国际地位的提升，中国作为一个开放大国正在走向世界舞台，文化“走出去”在其中发挥着重要作用。中国文化的国际传播有助于增强世界对中国的了解，对提升国家形象塑造和国际话语权有着积极意义。我国的文化对外传播相对单向、单一化，学界也较为缺乏对于海外接受和传播效果的研究，很难对实际传播现状进行清晰观察和有效判断。作为海外传播的一部分，中国电影海外传播研究也急需完善，因此论文将问题集中于张艺谋电影的海外接受研究，以管窥中国电影海外接受的现状及问题。 作为一直以来受西方世界瞩目的中国导演，张艺谋的海外评价备受争议。自上世纪八十年代中国电影向世界打开大门至今，张艺谋作品就成为海外学者、媒体人以及观众了解、认识、研究中国的对象。三十年来，张艺谋创作风格呈现较为清晰的发展规律。就张艺谋作品在海外的接受而言，海外学者在不同阶段对其研究的关注点有何不同？报纸杂志等媒体平台如何评价张艺谋及其电影中所塑造的中国形象？2000年至今，随着张艺谋国际化道路越来越清晰，自媒体时代的网络受众对张艺谋作品有着哪些新的期待和评价？这些现状反映出当代中国电影海外传播的哪些特点，我们应该如何应对挑战、使之更好地“走出去”。文章将从海外学者研究、媒体形象塑造和网络舆论传播的角度，对张艺谋电影的海外接受进行多维度分析，以探究中国电影海外接受的具体现状以及经验教训。 论文以二十世纪八十年代以来张艺谋作品海外传播为研究对象，从西方接受的角度，对其电影在传播过程中的学者研究、报刊杂志报道及网络评论反馈进行梳理并读解，从文化研究、人类学研究、受众研究的角度，采用质化和量化的方法对西方视野下的张艺谋研究进行辨析，以剥离出一个客观、科学的张艺谋海外接受现状，从张艺谋国际影响力生成案例探讨中国电影“走出去”的背景、路径、困境及可能性，为中国电影的海外传播提供一定的学术研究基础和参考。

In recent years, as China’s international status has improved, Chinese Culture plays an important role in the world. The communication of international spread has helped to increase the world’s understanding of China, and has positive significance in enhancing the country’s image-building and international discourse rights. The external communication of Chinese Culture is relatively unidirectional and simple, including the academic community of Film International Communication. As a world-wide Chinese director, Zhang Yimou's evaluation and reception has been the subject of much controversy in the overseas. Since 1980s, Chinese movies has been active in the International Film Festivals. Zhang’s works have become the objects of understanding and research of China for overseas scholars, media and audiences. Over the past three decades, the positioning of Zhang's works has undergone tremendous changes. What are the concerns of overseas scholars on Zhang's research? How does the newspapers and magazines define Zhang and China? Since 2000, what kind of cognitive changes have made for overseas audiences? How to evaluate these films? This essay analyzes the overseas acceptance of Zhang from the perspectives of overseas scholars, media image building and online media dissemination to explore its changing trend and evaluation system of Chinese movies. This paper examines the background, path and predicament of Zhang's works since the 1980s, and uses qualitative methods from western scholars' research, newspapers as the media-oriented influence and online comment to analysis Zhang's work in the English-speaking world, as well as the social and cultural values. Case studies are conducted from the perspective of cultural studies to explore the formation and evolution of Zhang's influence in the world, as well as the construction of the evaluation system and its influence on the re-creation of the director.