置身于网络时代，一个海量信息的时代，各种信息扑面而来。在传播中，舆论事件容易被贴上各种“标签”以方便人们辨识，生活节奏的日益加快，网络新闻的快速膨胀，快速浏览标题、导语等浅阅读方式逐步为公众所接受而认可，这在一定程度上也助长了网络“标签”的快速发展，这些生动形象又具有草根智慧的“标签”，简练浓缩，其本身是对一些网络热点事件的高度概括，背后深层次的原因则是表达了民众对于当下社会现象或者弊端的不满或者侧面的批判。网络“标签”是网络媒体发展的必然产物，作为一种新文化现象，它已经显示出不可小觑的影响力，尤其是在网络热点事件之中发挥了更大的作用。本文对网络热点新闻“标签”的这一传播现象，先做了对其分类、特征的讨论，接着通过筛选150个相关标签来做传播内容的研究，从情感色彩”、“所属领域”、“话题类别”、“涉及重点”做出量化分析，来归纳出标签内容的重点。再从传播途径入手，纵向研究了网络热点标签产生、发展的一般性规律，指明了网络标签最终会形成“模板”，可能造成人们先入为主的刻板印象，因为标签其实是符号化的过程，其本质是对于某些内容的特指那么对于已经形成“模板”的标签本身，其语义内涵也会经历一个变化的过程，本文以案例研究的方式，对典型案例事件的标签模板语义变化做了探讨，指出随着新闻事件的发展，标签的含义随着新主导型因素的介入，而会发生变化，并对其做了实证研究。而在最后，本文深入到这种传播现象背后，从多个方面进行发掘现象发生的动因。通过研究，可以看到网络热点标签折射的是草根文化，具有广泛的民众基础，是人们形象概括社会现象和社会事件的工具，体现了公民参与意识和舆论监督意识，在鲜明而有调侃意味的词句背后，隐晦地表达了网民的态度和看法。如何利用好网络新闻标签这把双刃剑是政府管理者需要思考的问题，合理利用这种新传播现象，使之成为反映民意的一面窗口，提高执政能力，让群众共享社会发展的成果。

Being in the Internet era, mass information is blowing. In the dissemination of public opinion event easily be affixed to the various "tags" to facilitate people's identification These vivid and has the grassroots wisdom "tags", concise and concentrated, which itself is a high-level overview of some network hot events.Network hot News’ "tags" is the inevitable outcome of the development of online media as a new cultural phenomenon, it has been shown to influence should not be overlooked, especially in the network among the hot events play a greater role.In this paper , hot News’ "tags" were chose to discuss their classification and feature firstly. Then, to filter150 hot News’ "tags" in order to research the dissemination of content, such as emotional color, area, topic category, involving focus and so on, to make quantitative analysis to summarize the focus of the label content. Then, start from the route of transmission, longitudinal study-Fig hotspot label, the general law of development specified network label will eventually form a "template”. At last, referring to the propagation phenomena, some reason were proposed to explore the phenomenon on the technical, political, social, cultural and other aspects of motivation. Through research on Network hot News’ "tags”, you can see the grass-roots culture, has a broad popular base, aptly summarizes the tools of the social phenomenon and social events, reflect the participation of citizens in the sense of awareness and public opinion in a clear and ridicule mean behind the words, implicitly expressed the attitudes and perceptions of the Internet users.