乡村振兴旨在实现城乡协调发展、产业优化升级、农民生活水平提升以及美丽乡村建设，而乡村文化振兴是其中的核心环节。但随着城市化进程的不断加快，乡村文化产业面临着日益衰落的挑战。为此，加快文化产业化发展成为保护和传承乡村文化、推动乡村振兴的重要途径。通过挖掘和保护乡村的历史文化遗产，发展乡村旅游业和文化创意产业，可以有效带动当地经济的发展，提升乡村形象和吸引力，拓宽农民的就业渠道，增加乡村集体经济收益，促进乡村产业的多元化发展，从而实现乡村振兴的总体目标。同时，乡村文化产业化发展有助于促进乡村社会的文化建设，弘扬当地的传统文化，增强乡民的文化自信和认同感，推动乡村社会的和谐发展。

本文选择以乡村振兴战略下快速发展文化产业的河北省X镇为研究对象，通过梳理国内外关于乡村振兴战略、乡村文化、乡村文化产业及发展模式的研究现状发现文化产业发展离不开经济推动和资源配置，利用文化产业集群理论和文化产业链理论、政府干预理论作为分析工具，结合当地政府官员的访谈对河北省X镇文化产业当前的发展情况进行分析，揭示出当前X镇在乡村文化产业化发展中存在的专项资金投入不足、专业技术人才紧缺、群众参与文化建设意愿不强、产业结构单一的问题，进一步剖析了产生这些问题的深层原因，如文化产业意识比较薄弱、文化队伍建设体制不健全、政府引领规划作用有待提高、文化产业链不健全、产业集群缺失等。

通过对国内震泽镇、朱家林村文化产业成功案例的分析，认为X镇也可以在规划中充分发挥政府主导作用以及政府政策支持作用，并且将文化资源挖掘作为工作重点，在规划中始终保持全局理论。基于以上内容针对性地提出了X镇乡村文化产业化发展的优化策略包括转变文化观念，塑造文化品牌；实行人才战略，建立有效激励；制定合理规划，推动产业融合；创新传播方式，提高参与意愿。这些策略旨在解决当前X镇文化产业发展面临的问题，为其注入新的活力，有力推动X镇乡村文化产业化进程，实现更高层次的乡村振兴，也可供类似乡村进行参考。

Rural revitalization aims to achieve coordinated urban and rural development, industrial optimization and upgrading, improvement of farmers' living standards and beautiful rural construction, and rural cultural revitalization is the core link. However, with the continuous acceleration of urbanization, rural cultural industries are facing the challenge of increasing decline. To this end, accelerating the development of cultural industrialization has become an important way to protect and inherit rural culture and promote rural revitalization. By exploring and protecting the historical and cultural heritage of rural areas, developing rural tourism and cultural and creative industries, it can effectively drive the development of the local economy, enhance the image and attractiveness of rural areas, broaden farmers' employment channels, increase rural collective economic benefits, and promote the diversified development of rural industries, thereby achieving the overall goal of rural revitalization. At the same time, the development of rural cultural industrialization helps to promote the cultural construction of rural society, carry forward local traditional culture, enhance the cultural confidence and identity of villagers, and promote the harmonious development of rural society.

This paper selects the town X in Hebei Province, which is developing rapidly under the rural revitalization strategy, as the research object. By combing the current research status of rural revitalization strategy, rural culture, rural cultural industry and development model at home and abroad, it is found that the development of cultural industry is inseparable from economic promotion and resource allocation. The cultural industry cluster theory, cultural industry chain theory and government intervention theory are used as analytical tools. Combined with interviews with local government officials, the current development of cultural industry in town X in Hebei Province is analyzed, revealing the current problems of insufficient special funds investment, shortage of professional and technical personnel, weak willingness of the masses to participate in cultural construction and single industrial structure in the development of rural cultural industrialization in town X. The deep-seated reasons for these problems are further analyzed, such as weak cultural industry awareness, imperfect cultural team construction system, government leading planning role needs to be improved, imperfect cultural industry chain and lack of industrial clusters.

Through the analysis of the successful cases of cultural industry in Zhenze Town and Zhujialin Village in China, it is believed that town X can also give full play to the leading role of the government and the role of government policy support in planning, and take the excavation of cultural resources as the focus of work, and always maintain the overall theory in planning. Based on the above content, the optimization strategies for the development of rural cultural industrialization in X Town are proposed, including changing cultural concepts and shaping cultural brands; implementing talent strategies and establishing effective incentives; formulating reasonable plans and promoting industrial integration; innovating communication methods and increasing willingness to participate. These strategies aim to solve the current problems facing the development of cultural industries in X Town, inject new vitality into them, effectively promote the process of rural cultural industrialization in X Town, and achieve a higher level of rural revitalization, which can also be used as a reference for similar villages.