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中文题名:

 A公司金融软件服务外包产品策略优化研究    

姓名:

 赵迪    

保密级别:

 公开    

论文语种:

 chi    

学科代码:

 125100    

学科专业:

 工商管理    

学生类型:

 硕士    

学位:

 工商管理硕士    

学位类型:

 专业学位    

学位年度:

 2023    

校区:

 北京校区培养    

学院:

 经济与工商管理学院    

研究方向:

 工商管理    

第一导师姓名:

 陆跃祥    

第一导师单位:

 经济与工商管理学院    

提交日期:

 2023-06-09    

答辩日期:

 2023-05-25    

外文题名:

 Research on Optimization of Financial Software Service Outsourcing Product Strategy for Company A    

中文关键词:

 金融软件服务外包 ; 产品策略 ; 市场环境分析    

外文关键词:

 Financial Software Service Outsourcing ; Product Strategy ; Market Environment Analysis    

中文摘要:

随着计算机技术的发展,各行各业的工作多从传统纸质工作环境转向基于计算机基础构建的无纸化办公环境。也源于此,软件开发这一依赖计算机技术的新产业逐渐走向大众视野。时至今日,各大企业对于软件开发的需求早已从最初级的需求迈入高质量发展阶段,进入融合创新、快速迭代的关键期,体现了软件外包产业发展的朝阳性。不断扩大的市场需求为软件外包行业的发展带来了新的机会,增加了产业的供给能力,但同时也加剧了行业的市场竞争环境,对企业软件外包业务的差异化与专业化程度提出了更高的要求。

基于以上背景,本文的研究目的主要为以下三点,第一点是从A公司金融软件服务外包业务实际出发,结合在工作的第一视角,指出企业业务中存在的问题,并提出相应的策略优化建议,希望据此解决公司业务运营中的短板问题,提升公司业务的竞争力,助力A公司软件服务外包业务的长远发展。第二点是基于金融软件服务外包行业策略优化的需求,通过对行业内、外环境因素的调查,判断金融软件外包业务发展的外部趋势。文章希望通过对A公司个体的金融软件服务外包业务发展策略研究,进行普适性拓展,探究相关企业公司应当采用何种发展策略,解决业务中存在的问题,并给出相应的建议,推动金融软件服务外包业务的良性发展。

外文摘要:

With the development of computer technology, the work of all walks of life has shifted from traditional paper-based work environment to paperless office environment based on computer infrastructure. It is also because of this that software development, a new industry relying on computer technology, has gradually come into the public view. Up to now, the needs of major enterprises for software development have already entered the high-quality development stage from the initial needs, and entered the key period of integration, innovation and rapid iteration, reflecting the sunrise of the development of software outsourcing industry. The expanding market demand has brought new opportunities for the development of software outsourcing industry, increased the supply capacity of the industry, but also intensified the market competition environment of the industry, and put forward higher requirements for the differentiation and specialization of enterprise software outsourcing business.

Based on the above background, the research objectives of this dissertation are mainly the following three points. The first point is to start from the actual situation of the financial software service outsourcing business of company A, combined with the first perspective of work, point out the problems existing in the enterprise's business, and propose corresponding strategy optimization suggestions, hoping to solve the weaknesses in the company's business operation and enhance the competitiveness of the company's business, Assist in the long-term development of company A's software service outsourcing business. The second point is to determine the external trend of the development of financial software outsourcing business based on the demand for strategic optimization in the financial software service outsourcing industry and through the investigation of internal and external environmental factors in the industry. The article hopes to conduct universal expansion through research on the development strategy of company A's individual financial software service outsourcing business, explore what development strategies relevant enterprises and companies should adopt, solve the problems in their business, and provide corresponding suggestions to promote the healthy development of financial software service outsourcing business.

参考文献总数:

 50    

馆藏号:

 硕125100/23297    

开放日期:

 2024-06-09    

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