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中文题名:

 中公教育垂直一体化的案例研究    

姓名:

 刘玲    

保密级别:

 公开    

论文语种:

 中文    

学科代码:

 125100    

学科专业:

 工商管理    

学生类型:

 硕士    

学位:

 工商管理硕士    

学位类型:

 专业学位    

学位年度:

 2022    

校区:

 北京校区培养    

学院:

 经济与工商管理学院    

第一导师姓名:

 朱艳春    

第一导师单位:

 北京师范大学经济与工商管理学院    

提交日期:

 2022-06-12    

答辩日期:

 2022-06-12    

外文题名:

 CASE STUDY OF VERTICAL INTERATION OF OFFCN CO., LTD    

中文关键词:

 垂直一体化 ; 纵向一体化 ; 组织结构 ; 组织结构优化 ; 职业教育    

中文摘要:
中公教育凭借“垂直一体化体系”快速发展,成为职业教育龙头企业。中公教育集团顺应经济高质量发展趋势,调整企业的业务,提速增效。同时,政策利好,国家大力支持职业教育发展,后疫情时代又提出稳就业政策,中公教育顺势在职业技能培训方面加大发力,与腾讯、阿里巴巴、百度等大型互联网企业进行战略合作,业务量激增。另外,K12企业受政策影响纷纷布局职业教育,行业竞争愈发激烈,中公教育在经营中也面临多重困境。中公能否利用好其核心优势——“垂直一体化体系”继续保持业绩高增长及龙头地位,这些都是此次研究的背景。
中公教育近几年取得了瞩目成绩,它在快速发展的同时理应思考它的成功经验,中公教育之所以能够发展壮大,其核心的竞争力在于“垂直一体化体系”。因此,本文主要通过文献研究法、案例分析法、对比分析法进行研究。研究内容主要包括公司背景及一体化发展历程、基于组织结构优化视角的垂直一体化分析。具体而言,中公教育经历了起步阶段、扩张阶段、规范化阶段、精细化阶段,组织结构优化源于四个原因:企业发展战略、企业规模、经营环境和企业生命周期,形成了“垂直一体化体系”,中公教育分别对职能结构、框架层次化、部门结构和职权结构进行优化,并取得了卓越的成效。这可以使更多创业企业能够了解它是如何发展壮大起来的,并给其他更多的职业教育培训企业带来一些启发。通过中公教育的垂直一体化案例发现,职业教育培训企业的发展需要垂直一体化,垂直一体化是培训机构扩张的利器,它能实现规模效应,节约成本,建立行业壁垒,提高企业的竞争力。

外文摘要:
With the rapid development of "vertical integration system", Offcn Co., Ltd has become a leading enterprise in vocational education. In line with the trend of high-quality economic development, Offcn Co., Ltd Group has adjusted its business to increase speed and efficiency. At the same time, policies are favorable. The government strongly supports the development of vocational education, and in the post-EPIDEMIC era, the government has put forward a policy to stabilize employment. Taking advantage of the situation, Offcn Co., Ltd has stepped up efforts in vocational skills training, and conducted strategic cooperation with Tencent, Alibaba, Baidu and other large Internet companies, resulting in a surge in business volume. In addition, K12 enterprises have been affected by the policy layout of vocational education, industry competition is increasingly fierce, public education in the operation of multiple difficulties. Whether Offcn Co., Ltd can make good use of its core advantage -- "vertical integration system" to continue to maintain high performance growth and leading position, these are the background of this study.
Offcn Co., Ltd has made remarkable achievements in recent years. It should think about its successful experience while developing rapidly. The core competitiveness of Offcn Co., Ltd lies in the "vertical integration system". Therefore, this paper mainly through literature research method, case analysis method, comparative analysis method. The research content mainly includes company background and integration development course, vertical integration analysis based on the perspective of organizational structure optimization. To be specific, Offcn Co., Ltd has gone through the initial stage, expansion stage, standardization stage and refinement stage. The optimization of organizational structure stems from four reasons: The enterprise development strategy, enterprise scale, business environment and enterprise life cycle have formed a "vertical integration system". Offcn Co., Ltd has optimized the functional structure, framework hierarchy, department structure and authority structure respectively, and achieved remarkable results. This can enable more entrepreneurial enterprises to understand how it develops and grows, and bring some inspiration to other more vocational education and training enterprises. Through the vertical integration case of Offcn Co., Ltd, it is found that the development of vocational education and training enterprises needs vertical integration. Vertical integration is a sharp weapon for the expansion of training institutions, which can realize scale effect, save costs, establish industry barriers and improve the competitiveness of enterprises.

参考文献总数:

 33    

馆藏号:

 硕125100/22217    

开放日期:

 2023-06-12    

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