近年来，网络自媒体作为一种新型的网络文化形式，以跳跃式的相互作用性和几乎为零的临界开放性迅速向网络市场扩散。“吃播”是典型的网络自媒体节目类型之一，对此，本研究以韩国知名吃播“奔驰哥”为案例，分析韩国吃播现象的流行成因，探析韩国吃播中存在的问题与风险及其对受众的潜在影响，由此提出韩国吃播节目下一步发展的对策与建议。

通过研究发现，受众对于“吃播”及主播的看法、态度呈现了两极化，但更多地偏向于理性的态度。因为现代人们非常重视身体健康，很多人认为持续看“吃播”内容的话会导致暴饮暴食的不良习惯，所以希望国家及其相关部门能够通过对吃播节目的实况调查做出科学的决策，制定合理的政策。同时，研究还发现“吃播”节目及其主播都还存在很多问题，主要是部分节目及主播传递给人们负面的价值观导向，还有一些不良内容及言行所带来的负面影响等。针对这些存在的问题，应该结合网络部门及专业的法律部门，积极对“吃播”及主播进行规范，并制定相关的法律法规。只有这样才能够从根本上约束“吃播”内容制作以及主播的言行举止等，维持良好的互联网运行秩序，给观众带来更多更好看的“吃播”节目。

In recent years, as a new form of network culture, the network self-Media has rapidly spread to the network market with the jumping interaction and almost zero critical openness. "Eating and broadcasting" is one of the typical types of online self-Media programs. In this study, the famous Korean eating and broadcasting "Benz brother" is taken as an example to analyze the popular causes of Korean eating and broadcasting phenomenon, analyze the problems and risks existing in Korean eating and broadcasting and its potential impact on the audience, and then put forward countermeasures and suggestions for the next development of Korean eating and broadcasting programs.

Through the research, we find that the audience's views and attitudes towards "eating and broadcasting" and the host are polarized, but more inclined to a rational attitude. Because modern people attach great importance to physical health, many people think that continuous watching "eating and broadcasting" content will lead to the bad habit of overeating, so we hope that the state and its relevant departments can make scientific decisions and make reasonable policies through the fact finding of eating and broadcasting programs. At the same time, the study also found that there are still many problems in "eat broadcast" programs and their hosts, mainly due to the negative value orientation of some programs and hosts, as well as the negative impact of some bad content and words and deeds. In view of these problems, we should combine the network department and professional legal department, actively regulate the "eat broadcast" and the anchor, and formulate relevant laws and regulations. Only in this way can we fundamentally restrict the production of "eat broadcast" content and the behavior of the host, maintain a good order of Internet operation, and bring more and better "eat broadcast" programs to the audience.