我国的网络直播作为一种新兴的互动型大众媒介形态，正在以惊人的速度“飞入寻常百姓家”，一个“全民直播”时代已经到来。但是，在这个“内容为王”的时代，没有一个绿色健康的内容，没有一个优质的内容生产模式，即便曾经再火爆的发展，恐怕也终究会是“昙花一现”。唯有探索出一个良性的、可持续的绿色发展模式，中国的网络直播才可能迎来真正的春天。 本文主要研究中国网络直播的内容生产，以及如何探索出一个绿色健康、可持续的优质内容生产模式，并对中国网络直播当前的发展状况、存在问题以及应对策略等方面做了介绍。本文一共分了四大部分。第一个部分是绪论，主要介绍了本文的选题背景、研究意义、研究方法、创新之处以及文献综述。第二个部分介绍了中国网络直播的兴起及发展概况，具体分析了中国网络直播火爆发展的原因，对相关的概念做了界定，并对我国的网络直播的类型做了介绍。第三个部分重点分析了当前中国网络直播的几种内容生产模式，并明确指出了我国网络直播的几大内容生产主体，力求从内容生产的“源头”抓起，找到解决问题的突破口；另外，还介绍了一些生产优质内容的重要元素以及多元化的内容生产模式；第四个部分主要研究的是中国网络直播的优质内容产出策略，首先指出了当前网络直播领域存在的普遍问题，然后从多角度出发，研究探讨了其解决的对策，梳理了优质内容的打造方法，提出了“绿色”直播的可持续发展理念。

As a new form of interactive mass media, the China’s live video streaming is spreading with an astoninshing speed touching oneach of individuals. An era of "live broadcasting everywhere" has arrived. On the other hand, premium content is theprecious for everyone in the world. Without good and healthy content as well as a good content production model, the China’s live video streaming can be a flash in the pan not be influential as before. Only by exploring a benign and sustainable green development model, it can have a real booming as in the spring for the China’s live video streaming. This paper focuses on the content production of live video streaming in China how to explore a green, healthy and sustainable production model for high-quality content. It explains the current development status, the existing problems, and the coping strategies of the China’s live video streaming. It has been divided into four parts. The first part is the introduction, which mainly depicts the background, research significance, research methods, innovation and literature review. The second part portrays the rise and development of the China’s live video streaming, specifically analyzes the reasons for the development of live video streaming in China, as well as defines the relevant concepts, and introduces the type of the China’s live video streaming. The third part focuses on analyzing several kinds of content production modes for live video streaming in China, and clearly points out the major content producers of the China’s live video streaming, striving to start from the “origin” of content production, and finding a breakthrough point for solving problems. Besides, it also includes section of introduction of some important elements of producing high-quality content and diversified content production models. The fourth part mainly studied the strategy of high-quality content output from live video streaming in China. It firstly pointed out the current problems in the field of live video streaming, and then from multiple perspectives. The starting study explored the countermeasures to solve it, combed the method for creating high-quality content, and put forward the concept of “green” direct broadcast sustainable development.