随着数字信息技术的快速发展，AR技术的应用成为了一个出版市场中相对较新的领域，同时也正在迅速成熟，很多专家学者也预测AR技术会在未来几年后大有作为并占据相当高的市值额度。随着AR技术和教育技术的快速进步，研究人员一直在努力探索交互式电子故事书等新出版形式来帮助学生学习的效果，因为AR出版物创造了一个机会来丰富学生的电子书阅读以外的学习体验，创造了独特的教育效益和新的教育教学可能性。但由于AR领域的研究本质上是技术驱动的，所以教育应用的需求和有效性仍然没有完全被发现，在过去的二十多年中，研究者针对AR技术在教育出版中的应用、瓶颈、发展策略等进行了自己的研究和分析。加之新的数字设备和技术的快速发展为教学设计者、教师、学生提供了更多创新的机会，AR技术在教育出版业中的应用受到出版界和教育界越来越多的关注度，但同时其也存在着诸多不可忽视的问题和瓶颈制约着其发展，因此研究AR技术在中国教育出版应用中的瓶颈与发展策略是一个有切实意义的话题。 本研究从AR技术在中国教育出版中的应用现状、应用意义、应用中的瓶颈、应用策略四个方面进行分析。在应用现状这一章，探寻了AR技术的发生发展，分析了AR技术与出版业、教育出版业的紧密联系，同时介绍了比较视野下AR技术在国际和中国教育出版中的应用现状；在应用意义这一章，从出版形式、出版质量、受教育人群数量与范围三个方面分析了AR技术在中国教育出版中的应用意义；在应用中的瓶颈这一章，从内容选择、技术和成本、受教育人群数量与范围三个方面分析了AR技术在中国教育出版应用中的瓶颈与隐忧；在应用策略这一章，根据上一章的瓶颈，分别给出了AR技术在中国教育出版内容、出版技术和成本、应用率三个方面的应用策略。

With the rapid development of digital information technology, the application of AR technology has become a relatively new field in the publishing market, and is also rapidly maturing. Many experts and scholars also predict that AR technology will make great achievements in the next few years and occupy a very high Market value limit. With the rapid advancement of AR technology and education technology, researchers have been trying to explore new forms of publication such as interactive electronic story books to help students learn the effect, because the AR publication has created an opportunity to enrich students' reading beyond the e-book. Learning experience has created unique educational benefits and new educational and teaching possibilities. However, since the research in the AR field is essentially technology-driven, the demand and effectiveness of educational applications are still not completely discovered. In the past two decades, researchers have conducted their own research and analysis on the application, bottlenecks, and development strategies of AR technology in education publishing. In addition, the rapid development of new digital devices and technologies has provided more opportunities for innovation for instructional designers, teachers, and students. The application of AR technology in the education and publishing industry has received more and more attention from the publishing industry and the education community. At the same time, there are many non-negligible issues and bottlenecks that restrict its development. Therefore, it is a practical topic to study the bottleneck and development strategy of AR technology in China's education and publishing applications. This study analyzes the application status, application significance, bottlenecks in application, and application strategy of AR technology from Chinese education publishing. In this chapter of application status, the development of AR technology was explored, and the close relationship between AR technology, publishing industry and education publishing industry was analyzed. At the same time, the application of AR technology in international and Chinese educational publishing was introduced. The significance chapter analyzes the application significance of AR technology in Chinese educational publishing from three aspects: the form of publication, the quality of publishing, and the number and range of educated people; the bottleneck in the application, from content selection, technology and cost The number and scope of educated people analyzed the bottlenecks and hidden troubles of AR technology in China's education publishing applications. In the application strategy chapter, according to the bottleneck of the previous chapter, the application strategies of AR technology in China's educational publishing content, publishing technology, cost, and application rate are given.