中文题名: | YD 教育集团延时服务部经营问题及改进研究 |
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保密级别: | 公开 |
论文语种: | 中文 |
学科代码: | 125100 |
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学生类型: | 硕士 |
学位: | 工商管理硕士 |
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学位年度: | 2019 |
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研究方向: | 教育运营及管理 |
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提交日期: | 2019-06-04 |
答辩日期: | 2019-06-04 |
外文题名: | ANALYSIS ON THE BUSISNESS MODEL OF THE DELAYED SERVICE DEPARTMENT OF YD EDUCATION GROUP AND ITS COUNTERMEASURES |
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中文摘要: |
长期以来,教育行业的经营模式以传统单店为主。随着人们对教育培训需求的增加, 传统单店的经营模式逐渐被市场淘汰,连锁经营逐渐在教育行业的经营中占得上风。由传 统单店经营向连锁经营过渡是我国教育行业发展的必然趋势,同时也是实现教育培训行业 可持续发展的必经之路。
本文以 YD 教育集团延时服务部经营问题为例,对 YD 教育集团延时服务部的经营问 题进行了理论分析和实践探讨。理论部分主要从研究的背景、意义、思路以及方法等方面 做出阐释,同时综述国内外研究现状,对本文研究中涉及的相关概念进行界定。实践探讨 部分主要针对 YD 教育集团经营的现状进行分析,重点针对延时服务部经营的现状进行归 纳总结,得出延时服务部存在经营产品设计问题、人才流失严重、奖励津贴分配不当、员 工职业发展通道不通畅等问题,并提出了相应的改进方案。最后归纳总结了本研究的主要 结论,指出本研究中存在的不足,对未来的研究进行了展望。
本文的研究旨在为创新 YD 教育集团延时服务部的经营管理提供一定的理论参考,同 时为其他教育企业实现经营管理的优化提供新的方案选择。
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外文摘要: |
For a long time, the business model of educational institutions and educational enterprises is mainly based on traditional single stores. With the increasing demand for education and training, the traditional single-store business model has gradually been eliminated by the market, and the chain business model has gradually gained the upper hand in the education industry. The transition from traditional single-store business mode to chain business mode in China's education industry is an inevitable trend of industry development and the main way to promote the sustainable development of education and training industry.
Taking the operation mode of YD Education Group's Delay Service Department as an example, this paper analyzes and discusses the operation mode of YD Education Group's Delay Service Department. The theoretical part mainly analyzes the research background, research significance, research ideas and research methods, and discusses the research status at home and abroad, and defines the related concepts involved in this research. The practice discussion mainly analyzes the current situation of the operation mode of YD Education Group, and focuses on the current situation of the operation mode of the Extra curricular activity department. It is concluded that the Extra curricular activity department has serious brain drain, improper distribution of reward allowance, and employee career development channel. The problem is not smooth, and the corresponding improvement plan is proposed. Finally, the main conclusions of this study are summarized and pointed out the shortcomings in this research and the prospects for the research.
Through the research in this paper, it aims to provide a certain theoretical reference for the operation and management of the delayed service department of the innovative YD Education Group, and at the same time provide assistance to the optimization of the business model of the vast number of educational enterprises in China.
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参考文献总数: | 36 |
馆藏号: | 硕125100/19151 |
开放日期: | 2020-07-09 |