近些年来，依托古镇（古城、古村落）进行遗产旅游开发的现象可谓是屡见不鲜。越来越多的地方逐渐认识到了古镇（古城、古村落）所蕴含的深厚而丰富的文化价值、经济价值和社会价值，并开始着手对当地的遗产旅游资源进行挖掘和利用，进而对整个古镇（古城、古村落）进行开发和打造。在此过程中，开发商、地方政府、当地居民等多元主体参与其中，表达着各自的想法和诉求，展开着多样的尝试和实践。作为一个正处于遗产旅游开发过程中的古镇，恩阳古镇为本文的研究提供了一个典型的个案。基于田野调查和文献分析，本文围绕恩阳古镇遗产旅游开发中的多元主体实践展开了如下几部分的研究。

第一部分是对田野点情况的概述。作为“米仓古道第一镇”，恩阳古镇有着优越的地理位置和悠久的发展历史，留下了丰富多彩且独具特色的民俗文化遗产和红色文化遗产，这成为恩阳古镇进行遗产旅游开发的重要资源和先决条件。

第二部分关注良业科技集团对恩阳古镇外围的恩阳河的开发与打造。依托恩阳古镇丰富的文化遗产和企业自身的突出优势，良业科技集团打造并呈现出了“恩阳船说”大型情境式夜游演出，有力地推动了当地夜游经济的发展。在演出项目的筹备和运营过程中，良业科技集团与地方政府展开了深入而密切的合作，但同时，双方在“权责问题”上也产生了一些利益冲突。此外，作为古镇的“外来者”，良业科技集团与当地居民也发生了一些利益牵扯，这些利益牵扯存在于施工及运营过程中，且往往需要地方政府来协调解决。

第三部分聚焦于陕西袁家村对恩阳古镇核心区的开发与打造。作为颇具盛名的乡村旅游目的地，陕西袁家村在其发展过程中不断创新和实践，探索生成出了独具特色的“袁家村模式”，并让“袁家村”成为一个旅游品牌的代名词。它山之石，可以攻玉。恩阳地方政府与陕西袁家村在相互考察之后顺利达成了合作意向，“袁家村模式”便由此被移植应用到恩阳古镇之中。自袁家村入驻恩阳古镇后，小吃街区、滨河路坝坝茶街区已被成功打造出来。在此过程中，袁家村与古镇原住民展开了广泛的商业合作，也应对着彼此之间的分歧、冲突与磨合。

第四部分探讨地方政府在文旅资源整合方面的构想与实践。通过对文旅资源的挖掘和文旅线路的布局，地方政府绘制了古镇发展的美好蓝图。通过“引进”“项目建设”和文旅活动的开展，地方政府不断地将构想付诸于实践，从而推动恩阳古镇的遗产旅游开发行稳致远。

In recent years, the phenomenon of relying on ancient towns (ancient cities and villages) for heritage tourism development has become commonplace. More and more places are gradually recognizing the deep and rich cultural, economic and social values of ancient towns (ancient cities and villages), and have begun to explore and utilize local heritage tourism resources, and then develop and create the entire ancient town (ancient city or village). In this process, developers, local governments, local residents and other diverse subjects participate in the process, expressing their own ideas and demands, and carrying out various attempts and practices. As an ancient town in the process of heritage tourism development, Enyang Ancient Town provides a typical case for this study. Based on fieldwork and literature analysis, this paper focuses on the practice of multiple subjects in the heritage tourism development of Enyang Ancient Town as follows.

The first part is an overview of the field site situation. As "the first town of the ancient road of Micang", Enyang Ancient Town has a superior geographical location and a long history of development, leaving behind a rich and unique folk cultural heritage and red cultural heritage, which has become an important resource and prerequisite for heritage tourism development in Enyang Ancient Town.

The second part focuses on the development and creation of the Enyang River on the periphery of Enyang Ancient Town by Liangye Technology Group. Relying on the rich cultural heritage of Enyang Ancient Town and the outstanding advantages of the enterprise itself, Liangye Technology Group has created and presented a large-scale situational night tour performance "Enyang Boat Talk", which has strongly promoted the development of the local night tour economy. During the preparation and operation of the performance project, Liangye Technology Group and the local government have cooperated deeply and closely, but at the same time, some conflicts of interest have arisen between the two sides on the "rights and responsibilities". In addition, as an "outsider" of the ancient town, Liangye Technology Group and local residents also have some interests involved, which exist in the construction and operation process and often need to be coordinated by the local government to solve.

The third part focuses on the development and creation of the core area of Enyang Ancient Town by Yuanjia Village in Shaanxi Province. As a well-known rural tourism destination, Yuanjia Village in Shaanxi Province has continuously innovated and practiced in its development process, exploring and generating a unique "Yuanjia Village Model", and making "Yuanjia Village" a synonym for a tourism brand. The stone of other mountains can be used to attack the jade. The local government of Enyang and Yuanjia Village of Shaanxi reached a cooperation intention after mutual investigation, and the "Yuanjia Village Model" was thus transplanted and applied to the ancient town of Enyang. Since the Yuanjia village settle in the Enyang ancient town, snack neighborhood, the river road tea neighborhood has been successfully built out. In this process, Yuanjia Village and the aboriginal people of the ancient town have launched extensive business cooperation, and also dealt with differences, friction and conflicts between each other.

The fourth part discusses the local government's conception and practice in the integration of cultural and tourism resources. Through the excavation of cultural and tourism resources and the layout of cultural and tourism routes, the local government has drawn a beautiful blueprint for the development of the ancient town. Through "introduction" "project construction" and cultural tourism activities, the local government continues to put its ideas into practice, thus promoting the heritage tourism development of Enyang Ancient Town.