恐婚已成为一个全球性社会问题，然堆积于社交平台的恐婚情绪鲜少受到关注。本研究一方面采用社会网络分析探索恐婚情绪传播特点，发现在恐婚情绪传播权力格局中，官方媒体与民间头部博主往往作为启动源头，中部博主充当桥梁与纽带助推情绪蔓延，多数节点独立性较低说明网民普遍受到恐婚情绪气候的影响，其中女性比男性网民更容易被裹挟进恐婚情绪传播之中。另一方面，结合语义网络分析探讨恐婚议题指向，发现恐婚情绪在宏观政策层面表现为对婚姻相关法律法规的隐忧与误读；在中观社会层面表现为对现存职场压力和婚姻成本的焦虑、对未来风险的不确定性。在微观个人层面表现为对过往经历的投射和逃避、过高期待演变而成的失落，以及对两性平等关系的期待。议题他者指向蕴含着网民对低度弥散性别不平等现状的质询，议题自我指向表达着网民在传统观念与自我意识博弈之间重新定义的诉求。总之，研究以传播学视角切入，发现恐婚作为一种被社交媒体放大的消极情绪，在普婚文化中并非是不婚，而是对抗现实困顿、未来风险、传统观念和自我意识错位的一种情绪策略。最后，需警惕恐婚情绪过度淤积于社交平台所造成的负面影响，同时也应看到现存争论空间亦存在促进新规范形成的可能。

Utilizing a combination of social network analysis and semantic network analysis, the study examines the dissemination patterns and thematic orientation of the "fear of marriage" (FOM). The findings reveal that the FOM is frequently instigated by official media and prominent bloggers, with central bloggers across various fields serving as connectors and facilitators for the propagation of the fear of marriage. The sentiment of netizens towards the FOM is influenced by a range of factors, which are manifested at different levels. At the macro policy level, it is characterized by latent concerns and misinterpretations of marriage-related laws and regulations. At the meso social level, it is characterized by apprehension about the pressures of the workplace and the costs of marriage, as well as uncertainty about future risks. At the micro personal level, it is characterized by projection and avoidance of past experiences, disappointment resulting from excessive expectations, and aspirations for gender equality in relationships. Thus, in the power structure of the FOM's dissemination, different nodes play distinct roles, and their significance and impact vary. The FOM is expressed as a covert inquiry into the low dispersion of gender inequality, a fluctuating appeal between the traditional ideal of family norms and self-awareness, and a disparity between the virtual space's fear of marriage and reality, which engenders a potential consensus.