中文题名: | 中韩整容广告传播策略对比分析 |
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保密级别: | 公开 |
论文语种: | 中文 |
学科代码: | 050304 |
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学生类型: | 学士 |
学位: | 文学学士 |
学位年度: | 2018 |
学校: | 北京师范大学 |
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提交日期: | 2018-06-28 |
答辩日期: | 2018-06-28 |
外文题名: | Analysis on the communication strategy of China and South Korea plastic advertising |
中文关键词: | |
中文摘要: |
本文以中韩整容广告的传播策略作为研究对象,在阐述中韩整容广告传播策略的基础上,对中韩整容广告传播策略进行了比较,通过对比本文发现,中韩整容广告都以互联网作为主要广告途径,广告内容中都涉及到比较性广告。而不同点主要集中在互联网广告的传播策略、侧重点以及整合传播策略方面。最后本文总结了韩国整容广告的特点,分析了韩国整容广告吸引客户的原因,并探讨了中国整容行业崛起的现况,提出了两者相互借鉴启发的意义。
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外文摘要: |
In this paper, South Korea cosmetic advertising strategy as the research object, based on the description of China and South Korea cosmetic advertisement strategy, and cosmetic advertising strategies are compared by comparing, this paper found that China and South Korea are cosmetic advertising on the Internet as the main means of advertising, advertising content are related to comparative advertising. Different points are mainly focused on the communication strategy, emphasis and integrated communication strategy of Internet advertising. Finally, this paper summarizes the characteristics of Korean cosmetic advertisements, analyzes the reasons why Korean cosmetic advertisements attract customers, and discusses the current situation of the rise of Chinese cosmetic industry, and puts forward the significance of mutual inspiration.
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参考文献总数: | 10,566数字 |
馆藏号: | 本050304/18016 |
开放日期: | 2019-07-09 |