在当今社会，女性的经济地位不断提升，她们在消费市场中的影响力也日益增强。因此，越来越多的品牌和企业开始重视女性消费者，并将其作为市场竞争中的重点发展对象，这种现象被称为“她经济”，也被称为“女性经济”。作为营销策略的外在直观表现，包装设计对于都市青年女性消费者的多元化需求具有强大的推动作用，其重要性不言而喻。
       本论文旨在通过概括和分析中国都市青年女性的包装设计研究，在“她经济”的语境下，从女性消费者的情感需求角度出发，探讨包装设计对于满足女性消费者情感需求所带来的消费需求，并提出一些可能的包装设计策略。这样的研究对于了解女性消费者的情感需求、把握市场趋势和提高产品竞争力具有一定的意义。同时，它也为包装设计师和营销人员提供了更好地了解和把握女性消费者购物需求的机会，以便开展更具针对性的包装设计。通过满足女性消费者的情感需求和喜好，企业可以提供更专业的产品体验，从而促进品牌忠诚度和口碑传播。

      In today's Society, Women's economic status is rising, their influence in the consumer market is also growing. Therefore, more and more brands and enterprises begin to pay attention to female consumers, and as the focus of market competition, this phenomenon is called＂Her economy＂, also known as＂Women's economics＂. As the external and visual expression of marketing strategy, packaging design has a powerful driving effect on the diversified needs of urban young female consumers, and its importance is self-evident. 
      The purpose of this thesis is to summarize and analyze the packaging design of young women in Urban China from the perspective of emotional needs of female consumers in the context of＂Her economy＂, this paper probes into the consumption demand brought by the packaging design for meeting the emotional needs of female consumers, and puts forward some possible packaging design strategies. This research is of great significance to understand the emotional needs of female consumers, grasp the market trends and improve the competitiveness of products. At the same time, it also provides packaging designers and marketing personnel to better understand and grasp the shopping needs of women consumers, in order to carry out more targeted packaging design. By catering to the emotional needs and preferences of female consumers, companies can provide a more professional product experience that promotes Brand loyalty and word of mouth.