中文题名: | 信息安全行业中M公司发展战略研究 |
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保密级别: | 公开 |
论文语种: | 中文 |
学科代码: | 125100 |
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学生类型: | 硕士 |
学位: | 工商管理硕士 |
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学位年度: | 2018 |
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提交日期: | 2018-06-06 |
答辩日期: | 2018-06-06 |
外文题名: | RESEARCH ON M COMPANY DEVELOPMENT STRATEGY BASED ON INFORMATION SECURITY INDUSTRY |
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中文摘要: |
随着我国整体信息化水平持续提升和互联网的日益发展,经济和社会对信息化的依赖程度越来越高,面对日益复杂的信息安全形势和信息安全现状,政府层面、企业层面、个人层在面对网络与信息安全方面问题带来的威胁时都提高了重视程度,相应信息安全的社会需求迅速增长。我国在发展过程中高度重视信息安全产业的健康发展,并于近年将信息安全上升到国家战略层面。近年来,在得到国家政策的大力鼓励和扶持下我国与信息安全产业得到了蓬勃发展,我国政府已明确要求信息安全与信息化发展作为一体之两翼,同等重要同步建设,我国信息安全产业体系也在快速发展壮大当中,逐渐得到完善,国内的信息安全企业拥有发展的重大历史机遇。
本文使用战略管理的理论及分析工具,以信息安全行业下的M公司为研究对象,首先对M公司的基本情况做了概述,主要从公司的成长路径和业务情况进行了说明,以及对公司目前业务发展过程中出现的问题进行了阐述,其次,对M公司外部的宏观环境使用PEST分析方法进行分析,同时对所处产业竞争环境使用波特五力模型进行了综合分析。另外对M公司内部的优势和劣势进行了阐述,同时利用SWOT分析工具,对M公司的内外部因素作用下的情况分,并得出公司未来发展的战略预案,为公司的进一步发展提供战略选择依据。
本文旨在通过将战略管理理论与M公司业务状况相结合,以及对公司外部环境因素和内部条件因素的精准把握,选择当下公司应该采取的战略路线,帮助公司在竞争激烈的市场环境下能够健康快速的持续发展。同时,作为从事安全事业的一员,应该对国家安全事业担当应有的责任和贡献应有的力量,希望本文对M公司自身发展提供参考,并能够为信息安全行业所在其他企业也能起到借鉴作用。
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外文摘要: |
With the continuous improvement of the overall level of information in our country and the growing development of the Internet, the economy and society depend more and more on information. In the face of the increasingly complex information security situation and information security status, the government, enterprises and individuals are particularly concerned about information security, the demand for information security in the society has also been increasing day by day. China has always attached great importance to the development of the information security industry and has risen to the strategic level of national security. In recent years, the development of the information security industry has been vigorously supported by the state policy. Our government has explicitly demanded that information security and information development should be the two wings of one and the equally important simultaneous construction. China's information security industrial system is also rapidly developing and expanding. China's information security enterprise has a major historical opportunity for its development.
This thesis uses the theory and analysis tools of strategic management and the M companies under the information security industry as the research object. Firstly, the paper uses the PEST analysis method and the Porter Five Forces Model to analyze the external environment macro environment and the industry environment of M company comprehensively. Secondly, it analyzes the internal environment of Company M, gives an overview of Company M, analyzes the Company's capabilities and risks, analyzes the strategic layout of Company M using SWOT analysis tool, and gives the adjustment of the plan Suggest.
The purpose of this thesis is to analyze the strategic adjustment to be taken by the current company through the combination of strategic management theory with M company's business conditions and the accurate grasp of the external environment and internal conditions of the company to help the company to be healthy and rapid in a highly competitive market environment Continuous development. At the same time, as a member engaged in the cause of security, we should assume due responsibility and contribution to the cause of national security. We hope that this article will provide reference for M's own development and help other enterprises in the information security industry to play Learn from.
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参考文献总数: | 0 |
馆藏号: | 硕125100/18223 |
开放日期: | 2019-07-09 |