在商标反向混淆侵权案件中适用“不停止侵害”不仅是出于其与传统正向混淆案件存在差异的特殊考量，更是符合效率原则、避免陷入混淆恶性循环的必然要求。知识产权领域存在的权利限制性规定为“停止侵害条件论”代替“停止侵害当然论”提供了可能性，同时也更加符合涉案各方的利益需求。法官在审理该类案件的过程中，应根据具体情况综合考量双方当事人的主观意图和损益比较以及社会公共利益，辅以相关责任转化的替代措施，适时地作出“不停止侵害”判决。

The use of “non-stopping infringement” in trademark reverse confusion cases is not only due to the special consideration of differences with traditional cases, but also in line with the principle of efficiency and the inevitable requirement to avoid falling into a vicious circle of confusion. The limitation of rights in the field of intellectual property provides the possibility for the “conditional cessation of infringement” to replace the “inevitable cessation of infringement”, and it is also more in line with the interests of the parties involved. In the process of hearing such cases, the judge should comprehensively consider the subjective intention of both parties and the comparison of profit and loss as well as the social public interest according to the specific situation, supplemented by the alternative measures of relevant responsibility transformation, and timely make the judgment of “non-stopping infringement”.