如何提升思想政治教育实效性，培养担当民族复兴大任的时代新人，始终是一项重要的课题。在时代的浪潮中，媒体信息技术以惊人的速度向前发展，融媒体时代全面开启，出现了融媒体矩阵这一新型媒体传播体系。媒体环境的变化，为大学生思想政治教育的推进提供了新的发展机遇和挑战。在媒体融合时代背景下，研究高校融媒体矩阵提升大学生思想政治教育实效性，有助于大学生思想政治教育适应新环境，在理论与实践上取得进一步的发展。
融媒体矩阵在概念上是指以某一传播主体为运营核心，传统媒体和新媒体进行全面整合而形成的一种矩阵式的跨平台传播体系。它具有传播高效、复杂多样、双向交互的传媒特点。当前，许多高校已经开始建设融媒体矩阵。高校融媒体矩阵即是以高校为传播主体的融媒体矩阵，组成上包括校园报刊广播、校园网站、官方微博微信等媒体平台，具有偏重新媒体、传播校园信息、教师学生运营的特征。高校融媒体矩阵有利于高校思想政治教育载体形式的丰富、传播效力的增强以及教育对象积极性的提升。
研究调查显示，目前高校融媒体矩阵建设卓有成效，应用于大学生思想政治教育的现状呈现良好的发展态势。其在大学生思想政治教育中已经发挥了一定程度的积极作用，能够提升思想政治教育对学生的吸引力。但在提升大学生思想政治教育实效性上，仍存在融媒体矩阵体系完善度不足、教育内容质量不高、学生参与积极性不强的问题，需要进行解决。
针对现存问题提出改进对策，高校要抓住矩阵体制、产出内容、教育对象三个关键点，做好矩阵顶层设计，提高矩阵内容质量，调动学生积极参与，进一步发挥高校融媒体矩阵的育人功能，提升大学生思想政治教育实效性。
 

How to improve the effectiveness of ideological and political education and train new people to take on the great task of national rejuvenation is always an important topic. In the tide of The Times, media information technology has developed at an astonishing speed, the era of financial media has been fully opened, and a new media communication system, financial media matrix, has appeared. The change of media environment provides new opportunities and challenges for the advancement of ideological and political education of college students. Under the background of media convergence era, the study on the integration of media matrix in colleges and universities can improve the effectiveness of ideological and political education of college students, which is conducive to the ideological and political education of college students to adapt to the new environment and achieve further development in theory and practice..
Media matrix is a matrix type cross-platform communication system. It takes a certain communication subject as its operating core, and is formed by the integration of traditional media and new media. It has the characteristics of high efficiency, complexity and interactivity. The financial media matrix of colleges and universities is conducive to enriching the carrier of ideological and political education in colleges and universities, enhancing the effectiveness of communication and enhancing the enthusiasm of educational objects.
The research shows that the current situation of applying the financial media matrix to the ideological and political education of college students is good and has played a positive role to a certain extent. However, there are still some problems such as insufficient perfection of the financial media matrix system, low quality of educational content, and weak participation of students, which need to be solved.
In terms of countermeasures, universities should do a good job in the top-level design of matrix, improve the content quality of matrix, mobilize students' active participation, further play the educational function of university media matrix, and improve the effectiveness of ideological and political education of college students.