随着互联网经济和电商平台的快速发展，平台经营者为谋求利益而产生的问题接踵而来，部分电商平台通过各种威逼利诱手段实施的“二选一”行为已经引起了广泛关注，该行为不仅打击市场良性竞争，还会危及平台内经营者和商家的经济利益，而如何规制该互联网经济行为成为近年来的热点问题。如何适用相关法律规制电商平台的“二选一”行为也是政府部门和社会各界所持续关注的重点问题，对其进行讨论和研究无论是在理论还是实践方面都有重要意义。

在现行法中，《反垄断法》、《反不正当竞争法》和《电子商务法》均有对应条款可用以规制“二选一”行为，如何选择适用合适的法律规范、以及如何完善相关法律以应对新型平台经济特点是规制“二选一”行为的一大难点。

本文将以现有法律规制为基础，结合司法、执法实践，分析适用《反垄断法》规制电商平台“二选一”行为的合理性，并通过对国内外案例和现有立法的分析，对“二选一”行为的反垄断法规制完善提出破解路径上的建议。

The rapid growth of the Internet economy and e-commerce platforms has led to a series of issues stemming from platform operators' pursuit of their own interests. The "two choices" behavior, implemented by some e-commerce platforms through various forms of intimidation and inducement, has garnered widespread attention. This conduct not only disrupts fair competition in the market but also jeopardizes the economic interests of operators and merchants within the platform. Regulating internet economic behavior has become a prominent issue in recent years. Applying relevant laws to regulate the "two-choice" behavior of e-commerce platforms is also a crucial concern for government departments and all sectors of society, with its discussion and research holding significant importance both theoretically and practically.

In the existing laws, the laws that can be applied to regulate this behavior mainly include the Antimonopoly Law, the Law against Unfair Competition and the E-commerce Law. How to choose the appropriate legal norms and how to improve the relevant laws to cope with the characteristics of the new platform economy are a major difficulty in regulating the "two-choice" behavior.

This article will be based on existing legal regulations and combined with judicial and law enforcement practices to analyze the rationality of the "two -choice" behavior of the "Anti -Monopoly Law" regulating e -commerce platform, and through the analysis of domestic and foreign cases and existing legislation, The improvement of the anti -monopoly regulations of the "two -choice" behavior put forward suggestions on the way to solve the way.