卢旺达已成为经济发展的重要力量，在许多国家产生了广泛的社会和经济利益。它侧重于卢旺达在州一级对国际旅游业的战略部署。卢旺达利用其旅游业来保护环境，尽管经济不景气，人口不断膨胀。我们的目标是找到这个问题的答案：卢旺达如何利用国际旅游业作为其软实力工具之一，以加强世界舞台上的公共外交？基于约瑟夫·奈的软实力理论，该研究考察了公共外交与国际旅游之间的复杂关系。卢旺达的案例研究特别引人注目，因为这个国家的历史怪癖与其最近的创伤经历——1994年对图西族的种族灭绝——相抗衡。它探讨了国际旅游、软实力和公共外交之间的相互关系，并提出了对全面案例研究的需求。卢旺达开展了文化外交、生物多样性保护和环保旅行。卢旺达在文化外交、生物多样性保护、绿色旅行、和解叙事和基础设施投资方面的战略是增强其“软实力”的途径。该研究评估了旅游业对卢旺达的影响：除了生产可持续的生活实践外，它还为游客带来了环保意识计划。他们对生活在火山国家公园的这些大家伙特别感兴趣。1988年的电影《迷雾中的大猩猩》使卢旺达的山地大猩猩举世闻名，导致大猩猩旅游业起飞，成为国家的象征。在第一章中，我们深入探讨了前殖民时期卢旺达旅游业的历史和发展，包括对每个时期的简要介绍。探讨了政府资助的旅游业发展，并指出应该鼓励私人投资。第二章还概述了卢旺达旅游业的现状报告，包括表明游客和收入上升的预测。主要景点，如著名的山地大猩猩居住的火山国家公园，以及拥有丰富生物多样性和美丽的基伍湖的纽恩圭森林国家公园，都是主要目的地。刚果尼罗河小径是一条独特的探索路线，展示了卢旺达的各种风景。第三章从战略角度介绍了卢旺达的旅游促进政策，强调了这些政策的经济意义和对国内生产总值的贡献。本章讨论了营销和品牌战略，指出了遗产地在产品识别中的用途，并平衡了行业需求与当地价值观。前瞻性营销策略，包括统计市场研究、在目标市场中定位卢旺达的形象以及道德旅游。还讨论了国际合作和促进，以海外旅行收入为主要绩效衡量点。该文件审查了私营部门在为旅游基础设施提供资金方面的作用，并指出公私伙伴关系具有许多潜在优势。第四章提出了利用国际旅游作为实现公共外交目标的载体软实力工具的问题，重点关注卢旺达的战略。旅游和地方营销密切相关;它们共同在一个国家的声誉和经济利益中发挥着重要作用。公共外交和目的地品牌可以强化一个地方的形象。本章着眼于卢旺达旅游业的未来机遇和威胁。它显示了可以持续的增长和不可能的增长、紧迫的环境保护和未来的开垦之间的微妙界限。负责任的旅游管理、社区参与和设施建设的重要性。这是不可持续的剥削。发展旅游业的机会在于尊重卢旺达当地文化和综合资源利用的可持续模式，这种模式利用了卢旺达丰富的生态系统组合。六章了解历史故事、当地合作和技术进步如何塑造卢旺达的旅游环境。卢旺达旅游业在战略上代表了该国新兴的公共外交产业，突出了她的自然禀赋、文化遗迹和环境保护。事实证明，卢旺达以旅游为导向的软实力在增进双边理解和使该国发挥与其责任相称的国际作用方面极为有效。

Rwanda has become a crucial force for economic development, generating widespread social and economic benefits in many countries. It focuses on Rwanda's strategic deployment of international tourism at the state level. Rwanda uses its tourism industry to protect the environment despite a poor economy and swelling population. Our goal is to find the answer to this question: How does Rwanda use international tourism as one of its soft power tools to strengthen public diplomacy on the world stage? Based on Joseph Nye's soft power theory, the study examines the intricate relationship between public diplomacy and international tourism. The Rwanda case study is particularly compelling because of the historical quirks of a country that contends with its recent traumatic experience-the 1994 genocide against Tutsi. It takes up the interrelation between international tourism, soft power, and public diplomacy and raises the need for comprehensive case studies. Rwanda has deployed cultural diplomacy, biodiversity conservation, and eco-friendly travel. Rwandan strategies in cultural diplomacy, biodiversity conservation, green travel, narratives on reconciliation, and infrastructure investment represent ways to enhance its "soft power". The research evaluates the influence of tourism on Rwanda: besides producing sustainable living practices, it also brings environmental awareness programs to tourists. They were especially interested in these big chaps living in Volcanoes National Park. The 1988 film "Gorillas in the Mist" made Rwanda's Mountain Gorillas world-famous, leading to gorilla tourism taking off and becoming a national symbol of stellar proportions. In the first chapter, we delve into the history and development of tourism in Rwanda from pre-colonial times, including a brief introduction to each period. The government-sponsored tourism development is explored, pointing out that it should be done to encourage private investment. The second chapter also outlines a current status report on Rwanda's tourism industry, including projections indicating an upswing in visitors and earnings. Key attractions such as the Volcanoes National Park, where the famous Mountain Gorilla resides, and Nyungwe Forest National Park, whose rich biodiversity and the beautiful Lake Kivu, are targeted as main destinations. The Congo Nile Trail presents a unique route for discovery, showcasing Rwanda's sundry scenery. The third chapter gives a strategic perspective on Rwanda's tourism promotion policies, emphasizing their economic significance and contribution to GDP. This chapter discusses marketing and brand strategy, pointing out the uses of heritage sites in product identification and balancing industry imperatives with local values. a prospective marketing strategy, which includes statistical market research, positioning Rwanda's image in target markets, and ethical tourism. Also discussed are international cooperation and promotion, with overseas travel revenue as the point of main performance measure. The document examines the role of the private sector in financing tourism infrastructure and suggests that public-private partnership has many potential advantages. The fourth chapter raises the issue of using international tourism as a carrier soft power tool to achieve public diplomacy goals, focusing on Rwanda's strategy. Tourism and place marketing are closely bound up; together, they play an important role in a country's reputation and economic benefit. Public diplomacy and destination branding reinforce a place's image. The chapter looks at future chances and threats awaiting Rwanda's tourism industry. It shows the fine line between growth that can last and growth impossible urgently environmental conservation and future reclamation. The significance of responsible tourism management, the participation of communities in it, and the building of facilities. It is unsustainable exploitation. Opportunities to develop tourism lie in sustainable models that respect the local culture of Rwanda and integrated resource use, which draws on its rich mix of ecosystems. Six chapters to understanding how historical stories, local cooperation, and technical progress have shaped Rwanda's tourist environment. Rwandan tourism strategically represents the country's nascent industry of public diplomacy, highlighting her natural endowments, cultural relics, and environmental protection. Rwanda's tourist-oriented soft power has proven extremely effective at improving bilateral understanding and casting the country in an international role commensurate with its responsibilities.