在百年大变局的宏观格局下，在世界互联网态势高速发展的趋势下，在国内外双循环的政治背景下，我国众多大型的互联网电商企业正在积极寻求国际化发展道路。2022年第四季度，拼多多集团在充分考虑国内外经济形势和国际市场趋势后，毅然决定开启平台出海计划，并迅速推出了TEMU跨境电商平台。

TEMU平台的推出时机恰到好处，顺应了市场发展的需求。平台运营模式独具一格，实现在固化市场中创新性的突破。本文主要以信息经济学理论和波特的竞争优势理论为核心基础，采用PEST分析、波特五力模型、商业模式画布、杜邦分析法等工具进行分析，挖潜平台竞争优势，总结其商业竞争实施中制胜的关键原因。TEMU平台创新性地战略选择打造了平台模式的差异化，充分利用中国作为制造业大国的供应链优势，为工厂型供应链提供了出海流程的便利，从而实现了价格的最优化，达到总成本领先的战略目的。另外，平台还采取大规模的广告营销策略，投入大量资金在电视广告和信息流广告上，得益于母公司拼多多的强大资金支持，展现了平台在财务能力方面的竞争优势，进一步提升品牌知名度和市场影响力。

经过深入的研究分析表明，TEMU平台的国际化竞争取得了显著的阶段性胜利。本文通过对其战略选择和实施等方面的研究，发现拼多多集团战略布局的核心价值观是始终坚持以客户满意度为优化标准，并以此作为基础制定一系列的平台规则。“客户就是上帝”这种自下而上的优化策略能很好地完善平台运营标准，不仅有效提升了用户的忠诚度和活跃度，还为平台的持续向上发展注入了强劲动力。这一核心价值观是拼多多集团取得辉煌成就的关键因素，彰显了集团以人为本，创新实干的经营理念。本研究最后还总结了TEMU平台的成功经验，将为中国其他中小企业在商业竞争战略方面提供宝贵的启示与借鉴。

中国制造业的全球化发展之路仍然充满机遇与挑战，随着国家对产业升级的推动，相信未来印有“MADE IN CHINA”标签的产品将以更优的品质和更合理的价格，赢得全球消费者的认可和青睐。

Under the macro pattern of a century of great changes, under the trend of rapid development of the world's Internet, and under the political background of dual cycle at home and abroad, many large Internet e-commerce enterprises in China are actively seeking the path of international development. In the fourth quarter of 2022, Pinduoduo Group, after fully considering the domestic and international economic situation and market trends, resolutely decided to launch a platform overseas plan and quickly launched the TEMU cross-border e-commerce platform.

The launch of the TEMU platform is timely and in line with the needs of market development. The platform operation model is unique and achieves innovative breakthroughs in the fixed market. This article is mainly based on the theories of information economics and Porter's theory of competitive advantage. It uses tools such as PEST analysis, Porter's Five Forces model, business model canvas, and DuPont analysis to analyze and tap into the competitive advantages of platforms, and summarize the key reasons for winning in commercial competition implementation. The TEMU platform innovatively chooses to create differentiation in platform models, fully utilizing China's supply chain advantages as a manufacturing powerhouse, providing convenience for factory type supply chains to go global, thereby achieving price optimization and achieving the strategic goal of leading total costs. In addition, the platform also adopts a large-scale advertising and marketing strategy, investing a large amount of funds in television advertising and information flow advertising. Thanks to the strong financial support of its parent company Pinduoduo, the platform demonstrates its competitive advantage in financial capabilities, further enhancing brand awareness and market influence.

After in-depth research and analysis, it has been shown that the international competition of the TEMU platform has achieved significant phased victories. Through research on its strategic selection and implementation, this article finds that the core value of Pinduoduo Group's strategic layout is to always adhere to customer satisfaction as the optimization standard, and based on this, formulate a series of platform rules. The bottom-up optimization strategy of "customer is God" can effectively improve platform operation standards, not only enhancing user loyalty and activity, but also injecting strong momentum into the platform's continuous upward development. This core value is a key factor for Pinduoduo Group to achieve brilliant achievements, demonstrating the group's people-oriented, innovative and practical business philosophy. This study also summarizes the successful experience of the TEMU platform, which will provide valuable inspiration and reference for other small and medium-sized enterprises in China in terms of commercial competition strategy.

The global development path of China's manufacturing industry is still full of opportunities and challenges. With the country's promotion of industrial upgrading, we believe that products with the "MADE IN CHINA" label will win the recognition and favor of global consumers with better quality and more reasonable prices in the future.